Todd Crawford

Dynamic Product Design Lead specializes in complex digital products, AI-enabled experiences, enterprise SaaS, and design systems. Combines strategic thinking with hands-on UX/UI execution, transforming complex workflows, data, and business requirements into intuitive, accessible, and scalable experiences. Partners across Product, Engineering, business, and executive teams to shape product strategy, solve complex problems, and drive measurable outcomes.

Known for thoughtful communication, robust design judgment, and confident leadership that builds trust, aligns stakeholders, and moves products forward. Able to travel as needed.

Product / UX Designer - Enterprise FinTech Remote Consultant - Siena Capital Group - New York, NY

(2026-01 - 2026-08)

Design work on Caterina, a portfolio management platform for insurance-linked securities that tracks catastrophe bonds from launch through pricing and keeps related indices accurate as underlying data changes.

• Explored the index dashboard as competing options rather than a single proposal, carried light and dark treatments across the platform, and built out the reports and category layer.
• Designed a deal page that holds live market context, the season's peril outlook and a class-by-class table of spread guidance at once, and that says plainly which of its figures are provisional.
• Documented the Index Impact Workflow end to end: detect a price, terms or composition change, find every index it affects, recalculate in staging, and put a material-impact decision in front of a person before anything reaches production — with an audit trail that still answers who approved what months later.

Senior UX Designer Remote Consultant - CFA Institute

(2025-11 - 2026-05)

Led UX strategy and design for a global AI-powered learning platform, improving engagement by 20% and completion rates by 15%. Designed agentic AI experiences, including conversational workflows, intent handling, guided task completion, AI-driven dashboards, and personalized learning journeys. Simplified complex data, progress tracking, and credentialing through research, information architecture, prototyping, and accessible design.

Collaborated with Product, Engineering, and AI teams to create scalable workflows and unified experiences that increased learner engagement, retention, and adoption while supporting key business goal.

Senior UX Designer Remote Consultant - HMH (Houghton Mifflin Harcourt)

(2025-04 - 2026-01)

Data visualization & reporting, statewide digital learning platforms Senior UX Designer with extensive experience designing data-intensive education and SaaS platforms, specializing in analytics dashboards, reporting tools and data visualization. Led end-to-end UX and product design for large-scale assessment platforms, including Nebraska's statewide NWEA testing, translating complex data into actionable insights. Delivered intuitive dashboards, reporting workflows and interactive visualizations that increased platform engagement by 20% and improved educator satisfaction by 25%.

Built and scaled design system components and reusable UI patterns for consistency, performance and clarity across data-heavy dashboards, reporting tools and instructional interfaces. Collaborated closely with product, engineering, QA and stakeholders in Agile environments, improving delivery timelines by 15% while maintaining high standards for usability, data accuracy and inclusive design. Advocated for accessibility and inclusive design throughout the product development lifecycle.

UI/UX Design Consultant - Horizon Blue Shield of New Jersey - Newark, NJ

(2024-10 - 2024-03)

Healthcare and pharmacy SaaS Senior UX/Product Designer specializing in healthcare and pharmacy SaaS, creating user-centered, accessible and scalable digital experiences. Led end-to-end design for prescription management and provider workflows, increasing user engagement by 20% and improving delivery timelines by 15%. Translated complex requirements into intuitive solutions through UX/UI, data-driven design, design systems and WCAG accessibility.

Product & UX Designer, Consultant - SMBC Sumitomo Mitsui Banking Corporation

(2024-03 - 2024-09)

Financial platform, artificial intelligence Designed secure, AI-driven banking, trading and wealth management platforms for 1.2M+ users, ensuring WCAG 2.1 accessibility and FINRA/SEC compliance.

• Developed user journeys, high-fidelity prototypes and interactive flows, reducing onboarding time by 25% and improving user engagement by 30%.
• Anticipated edge cases and mapped decision logic, cutting QA and development rework by 40%.
• Built and maintained scalable design systems and reusable UI components across web and mobile.
• Advocated user-centered, data-driven design, increasing accessibility compliance by 45%.

UI Designer - Analytic Partners

Global marketing data analytics: Delivered user-centered design solutions for global marketing data analytics platforms, enabling organizations to make smarter, data-driven decisions. As one of two designers on client-facing product teams, led the end-to-end design of AI-powered analytics tools and internal platforms, creating visually compelling, data-rich interfaces and a unified design system to streamline workflows and maintain consistency. Redesigned the flagship product from Angular to React, increasing engagement for three years and contributing $13M in additional revenue.

Modernized legacy enterprise software, driving 25% year-over-year revenue growth and boosting adoption across internal and external users. Built a real-time insights platform and streamlined data ingestion workflows, enabling clients like Levi's to make faster, data-informed decisions.

UI/UX Designer - Accenture Federal In my role as a UI/UX Designer at Accenture Federal Services, I spearheaded design initiatives for the Defense Logistics Agency (DLA), emphasizing user-centered solutions to enhance efficiency. I created responsive dashboards and decision-support tools that significantly improved operational decision-making. Additionally, I conducted design workshops and prototyping sessions to ensure alignment with stakeholders' expectations while adhering to accessibility standards.