Tom Nicknish
EXPERIENCED MARKETING & SALES PROFESSIONAL
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About
Successfully Leader with experience in SaaS business who’s delivers success solutions for customers in education, medical devices, market research, internet startups and enterprise services with 25 years of experience
Experience
President - Cyber-Anatomy Corp. (DBA: Vived Learning) - Coralville, IA
(2015-02)
As president, my core responsibilities include all aspects of the business, including:
- Converted the company from one-time sales business to now over $3M ARR
- Grew YTD sales in 2021 over 2020 sales by 38.5% (from $600K to $1M YTD)
- Onboarded 5 new partnerships in the education space
- Product Direction
- Defining and executing corporate strategy
- Hiring new employees to meet annual company objectives
- Business development strategy and execution with major educational publishing, learning management, and hardware device manufacturers.
- Today we impact more 1M students in over 2000 school districts in the USA
- I have traveled and sold to resellers in China, UAE, Brazil, Costa Rica, Turkey, England, Germany, and Mexico
- Developed two new websites
- Created marketing and sales brochures for our four main products, including Vived Science, Anatomy, Chemistry and Carpentry
- Rebranding for the company from Cyber Anatomy to now Vived Learning to access a larger market in education and to set the company up for acquisition and strategic investment opportunities
- I’ve presented our solutions to large audiences of more than 200 individuals in attendance.
- I’ve been multiple pitch competitions
- I’ve been through YCombinator Startup School, University of Iowa JPEC Venture School, Dan Martell Growth Accelerator Program
- I am currently involved with Founders Cafe - a discord community
- I am comfortable working from or in an office.
- I have worked remotely and been successful for multiple companies
- Created new business sales programs
- I’ve consistently set goals and achieved them throughout my various responsibilities
- I’ve set project timelines for customers and helped our team to meet customer expectations and project timelines.
- Training, developing, and mentoring sales representatives & marketing team.
- Budgeting, forecasting, and reporting
- Developing and recommending policy changes to encourage maximum sales activity.
- Overseeing development of policies, procedures and objectives for selling the organization's products/services.
- Advising product/service development, pricing, budgets, and sales objectives.
Director of Sales & Marketing - Vived Learning
(2012-02 - 2015-02)
- Added new clients: Boston Scientific, AstraZeneca, Arizona State, University of Iowa, Cornell, University of Chicago
- Prospecting by in-bound sales leads with K12 School Districts, Colleges & Universities, and Healthcare Companies around the world
- Grew sales by more than 30% for FY2014, resulting in over $1.2 million in sales, up from $900K.
Business Development Manager - Quester - Chicago, IL
(2011-06 - 2012)
- Worked with clients: Dairy Management, GlaxoSmithKline, and Taylor Made
- Prospecting by telephone to market innovative qualitative market research firm capabilities to Fortune 1000 companies located in North America.
- Exceeded sales presentations goal - 150% with more than 38 presentations delivered in 6 months
- Producing revenue goal YTD: $53,000 with 3 prospects converted to new clients while managing innovative solutions across business verticals, with goals of 50 capabilities presentations and $1,000,000 in new business revenue per year.
Channel Manager - Palisade Systems - Des Moines, IA
(2010 - 2011)
- Launched and executed business strategy for CompalianceSafe, to create a web platform that monitors outbound emails for potential data loss targeted at small healthcare facilities.
- designed, developed and implemented new partnership program created to identify and explore potential channel relationships, including System Integrators (SIs), Independent Software Vendors (ISVs); Value Added Resellers (VARs), Original Equipment Manufacturers. (OEMs)
Marketing Consultant/Owner - Adaptive Consulting Group - Iowa City, IA
(2009 - 2010)
- Added new customers including Coveroo, Widernet, Sam’s Pizza, Cultural Corridor
- Created and implemented customized business plans for small nonprofits and start-up businesses with multiple facets of their business strategy.
District Sales Manager - ADP - Iowa City, IA
(2008 - 2009)
- Developed and executed a marketing plan which resulted in $30,000 in new business creating a top-down sales approach targeting Presidents, CFO’s and HR Directors.
- Marketed HR solutions with a goal of $300,000 in new business revenue per year.
- Cultivated a targeted prospects list within a protected territory to implement workforce management solutions and offered additional solutions to an existing base of clients within a defined territory.
Sales Associate/Engineer - Stryker Corporation - Iowa City, IA
(2004 - 2008)
- Promoted and introduced new and existing product lines of orthopedic focused implants, biologics, and trauma products for a leading medical and biologics manufacturer in a defined territory (Quad Cities (IA/IL), including Lower and Upper Extremities, Hip, Knees, Trauma and Biologics.
- Represented Stryker Navigation in the O.R. working closely with surgeons, staff, and hospital administrators to provide quality solutions for Neuro, ENT, and Ortho procedures.
- Presented and educated more than 100 surgeons on technology and over 200 staff and administrators to provide quality solutions for Neuro, ENT, and Ortho procedures.
Account Executive - Konica Minolta - Chicago, IL
(2003 - 2004)
- Ranked top 15% (53rd out of 350) in copier sales generating new business via door-to-door, cold calls
- On pace to make President's Club when I took the job with Stryker listed above
Account Executive - TRS Staffing - Pleasanton, CA
(2002 - 2003)
- Generated $300,000 in new staffing business through telemarketing sales while developing strong relationships.
- Acquired new clients and placed contingent and full time staff, resulting in $40,000 of sales in less than 4 months at TRS Staffing in 2002.
Senior Service Manager - Ingenio.com -Acquired by AT&T - San Francisco, CA
(2000 - 2002)
- Started and managed a 24/7 call center; hired, trained and developed a team of 10 service representatives to perform top notch customer service for thousands of customers.
- Designed and developed a $500,000 complex web-based and client/server-based application for service representatives.
Support Engineer - DIMENSIONX -Acquired by Microsoft - Redmond, WA
(1996 - 2000)
- Assisted thousands of prospects and clients on how to more efficiently finish their projects, utilize web-based software applications, and get more done in a day with Microsoft FrontPage & Microsoft Liquid Motion.
Education
B.A. - Computer Graphics/MIS - Dominican University, River Forest, IL
