Tom Shaver

Experienced marketing professional & project manager with a proven track record at assisting companies with marketing, client relationships, business management, and process improvements. I am an experienced marketing professional and project manager with a strong foundation built at Kohl's, where I led cross-functional initiatives that connected brand strategy, customer experience, and operational execution.

My career has been driven by a clear focus: delivering measurable results through structured planning, collaborative leadership, and data-informed decision-making. Throughout my time in marketing, I managed integrated campaigns and enterprise-level initiatives, aligning creative, merchandising, operations, analytics, and external partners to deliver impactful results on time and within budget. I thrive at the intersection of strategy and execution—translating business objectives into actionable marketing plans that drive engagement, revenue growth, and brand equity.

Expanding my experience into the manufacturing sector further strengthened my ability to think end-to-end—from product development through go-to-market strategy and post-launch optimization.

Project Manager - In store display and point of purchase at Green Bay Packaging (2025-04 – Present)

• Plan, direct, quote and coordinate activities of projects to ensure that goals and objectives are accomplished within prescribed timeframe.
• Interact with customers, sales representatives, team members and internal departments to gather information and manage systems for order entry, tooling purchasing, operations problem solving and logistics.

Project Leader - Injection molding - Automotive at HellermanTyton North America (2024-11 – 2025-03)

• Lead cross functional teams through project milestones including project Kickoff, engineer design review, tooling quotes, mold build, automation design and build, quality control, validation & international shipping logistics.
• Review and work with financial team to approve finances for project.

Advertising Operations Coordinator - Kohls Media Network at Kohl's Corporation (2024-01 – 2024-10)

• Lead digital creative strategy execution for Home and Active media ad campaigns
• Increased sales through strategic ad trafficking, tagging, and performance tracking.
• Managed QA for creative, copy, and campaign builds to meet flight deadlines.
• Utilized Salesforce for project management and Microsoft PIQ for trafficking and campaign execution

Content Planning Project Manager - Marketing at Kohl's Corporation (2023-02 – 2023-12)

• Lead sports marketing partnerships and vendor relations with Milwaukee Bucks, UW-Badgers, and Milwaukee Kickers teams.
• Coordinated marketing tactics for sports marketing, Store grand openings, and company sweepstakes through cross-functional team leadership.
• Successfully conducted financial forecasts and reviewed expenses to ensure the projects are using funds appropriately and following the budget.

Email & Homepage Digital Marketing Project Manager at Kohl's Corporation (2019-08 – 2023-02)

• Directed & controlled schedule timing and milestone completion for the email & homepage marketing teams.
• Managed strategy meetings, input/output project milestones and cross functional leadership for email and homepage marketing initiatives.
• Championed process improvements and implemented new procedures to ensure efficiency.

Direct Mail and Broadcast Project Manager - Marketing at Kohl's Corporation (2019-01 – 2019-08)

• Managed and maintained multiple projects across various disciplines.
• Supervised, scheduled, and facilitated internal review meetings.
• Controlled, directed, and monitored project status, schedules, communication & changes in scope.

Packaging Project Manager - Marketing at Kohl's Corporation (2018-03 – 2019-01)

• Managed and maintained multiple projects across various disciplines, managing project status and maintaining project milestones & timelines.
• Provided planning, status reports & meeting recaps to communicate project plans and changes to schedules.

Bachelor of Arts in Business Management – Concordia University Wisconsin (2017)

Associate's degree in Marketing – Waukesha County Technical College (2013)