Tommy

Led executive-level strategic partnership development for U.S. fashion and home brands, working directly with the company founder, founder's family member, and president on partnership strategy, brand positioning, partner evaluation, communication approach, and commercial execution. Built relationships with founders, CEOs, and major shareholders of leading U.S. e-commerce apparel and home companies; conducted partner background research; supported communication and negotiation strategy; developed bilingual brand promotional materials; contributed to market-entry planning, licensing structure design, and brand licensing agreement review.

Director, Business Development & Strategic Partnerships — Chinese-Owned U.S. Market Companies - Brandvocacy LLC - Manhattan, NY

(2024-12 - 2026-05)

Led executive-level strategic partnership development for U.S. fashion and home brands, working directly with the company founder, founder's family member, and president on partnership strategy, brand positioning, partner evaluation, communication approach, and commercial execution. Built relationships with founders, CEOs, and major shareholders of leading U.S. e-commerce apparel and home companies; conducted partner background research; supported communication and negotiation strategy; developed bilingual brand promotional materials; contributed to market-entry planning, licensing structure design, and brand licensing agreement review.

• Built a cold outreach pipeline from scratch and brought 72 leading U.S. market apparel and home e-commerce companies into Brandvocacy's strategic partnership pipeline, engaging founders, CEOs, and principal shareholders as key decision-makers.
• Developed a partnership pipeline that included 5 publicly listed companies; by annual revenue, the pipeline included 5 companies with over $1 billion in annual sales, 3 companies with $500 million–$1 billion, 17 companies with $100 million–$500 million, and 47 companies with $12 million–$100 million.
• Drove participation from partner companies in multiple separate high-value celebrity and influencer brand ventures, persuading partner companies to collaborate with Brandvocacy and high-profile talent partners including global entertainment icon Jennifer Lopez, the family of a former New York State governor, and top-20 global influencer Nick DiGiovanni to jointly create, commercialize, and scale new celebrity and influencer brands.
• Advanced high-value acquisition and partnership opportunities, securing partner interest in jointly acquiring a well-known 50-year-old U.S. home brand and bringing a publicly listed company into a strategic partnership opportunity with Brandvocacy for a 40-year-old U.S. fashion brand.

Independent Investor and Trader in Cryptocurrency - Independent - Remote

(2017-12 - 2023-03)

Conducted cryptocurrency and blockchain market research by analyzing DeFi structures, project fundamentals, token economics, market trends, on-chain data, and major stakeholder behavior to support spot, leveraged, and futures trading decisions.

• Built a market prediction framework focused on capital rotation between similar investment targets across traditional equities and cryptocurrency markets, and applied it to predict Dogecoin's post-GameStop momentum in January 2021, positioning ahead of Dogecoin's 11.7x rise.
• Anticipated and acted on key crypto market cycle shifts, including exiting Bitcoin-related holdings below $60,000 in March 2021, re-entering near $17,000 during the 2022 bear market, and executing long positions at $17,300 in January 2023 based on independent market-cycle analysis.

Founder, Blockchain Based NFT Finance Game - Crypto Collection NFT Finance Game - Remote

(2018-11 - 2019-06)

Founded and launched a blockchain-based NFT finance game on the EOS ecosystem, leading product concept, tokenized economic design, NFT asset structure, community development, public-chain deployment, and user growth strategy.

• Achieved top-3 DApp game trading volume on the EOS blockchain, which was a top-15 blockchain cryptocurrency by market cap prior to June 2019, while building an active player community.
• Implemented a transparent player-shareholder governance model using tokenized shares and designed a balanced in-game economy for buyers and sellers, receiving positive feedback for the game's unique NFT and art designs.
• Established a strategic partnership with the CEO of one of China's top-four cryptocurrency exchanges at the time, leveraging his industry influence to promote the project, drive user acquisition, and strengthen market credibility.

Independent Capital Formation Consultant - Independent - Jiangxi, China

(2017-05 - 2017-10)

Led financial leasing strategy support by developing tailored financing plans, sourcing cost-effective leasing options, negotiating funding costs, building relationships with financial leasing companies, and coordinating communication among key stakeholders.

• Facilitated RMB 500 million capital raise for a state-owned enterprise through financial leasing.
• Developed a strategic relationship from a cold start with the Chairman and General Manager of a large state-owned enterprise with approximately RMB 20 billion in assets, secured their trust and support, and gained leadership responsibility for the financing project.

Founder / Business Development & Market Expansion Lead - U.S. Amazon E-Commerce Business - Remote

(2016-12 - 2018-06)

Built and operated a U.S. Amazon retail business from scratch, leading market research, product selection, supplier sourcing, pricing, logistics coordination, customer acquisition, and marketplace growth strategy.

• Achieved Amazon top-seller status in the Sky Lanterns category, with daily sales reaching $4,000–$6,000 and a 52% profit margin.
• Earned Amazon Choice tags for multiple products, including Taichi clothing, Buddha Statue Water Fountain, color-changing cup series products, and other items.

Branch Head / Independent Program Partner - China Education Service Center Beijing DC Branch - Beijing, China

(2011-04 - 2013-11)

Built and managed U.S. cultural exchange and internship/trainee program business, leading university student recruitment, U.S. sponsor partnerships, employer coordination, visa preparation, digital marketing, and team training.

• Facilitated participation of 370 Chinese students in U.S. programs.
• Generated $1.2 million in revenue with a 56% profit margin.
• Established partnerships with five U.S. government-designated cultural exchange sponsors, securing access to limited program quotas in a supply-constrained market.

Bachelor of Science - International Business Management - Brigham Young University–Hawaii