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Tony Parrish

Tony Parrish

Executive Vice President

Talent
TulsaMember since August 25, 2026
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About

Over 30 years experience in quick-service restaurant industry, successfully managing multiple restaurants and markets to increasing levels of sales and profitability. Proven track record operating Company and Franchise organizations. Highly focused on results and dedicated to delivering the highest standards in customer satisfaction. Proven ability to manage, develop, and inspire teams to achieve objectives.

Experience

Executive Vice President - Northland Sonic LLC - Kansas and Missouri

(2023-01 - 2026-12)

Responsible for over 1300 employees and the overall operations of 33 Drive-in's.

  • Achieved sales growth 5% above the company and 9% above other Market locations.
  • Increase Profits over $300,000 from 2023 to 2026.
  • Established P&L review process and format for the organization.
  • Created Operations test and process that significantly increased the adherence to Sonic, procedures and standards.

RVP of Operations - Capstone Restaurant Group (Heartland Restaurants) - Kansas and Missouri

(2011-01 - 2023-12)

Responsible for the overall operations of 35 to 46 restaurants and multiple brands including KTA Service Centers, Hardee's, Dunkin Donuts, Taco Bell and Pizza Hut brands.

  • Increased sales by double digits four consecutive years from 2011-2015.
  • Successfully opened 15 new locations, seven in one year achieving corporate award.
  • Developed multiple DM's, three of which won DM of year for Capstone.
  • Established P&L "Lost Profit" process that was adopted by all of Capstone.
  • Led the speed of service initiative and results for all of Capstone.

Director of Operations - The Wendy's Company (Starboard- Franchisee) - Richmond, VA, Bucks and Chester County, PA and New Jersey

(2009-01 - 2011-12)

Responsible for the overall operations of 41 Wendy's Restaurants with annual sales of $60 million, eight direct reports and 950 employees. (Temporary assignment)

Director of Area Operations - Wendy's International, Inc. - Overland Park, KS

(2001-01 - 2008-12)

Responsible for the overall operations of 46 company restaurants in the Kansas City area with annualized sales of $59 million and 1700 employees.

  • Achieved six consecutive years of sales growth, outpacing the Wendy's system.
  • Increased profit margins while aggressively growing the market from 32 to 46 units.
  • Awarded Golden Eagle Award for Leadership and Operations excellence

Franchise Area Director - Wendy's International, Inc. - Overland Park, KS

(1997-01 - 2001-12)

Responsible for Brand protection and consulting, 16 Franchise organizations and 88 restaurants in Kansas, Missouri, Iowa, Oklahoma, and Texas.

Education

MBA - Executive Fellows MBA Program - Rockhurst College

AS - Dallas Baptist University

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