Tyler M Chavez

Results-driven Visual Merchandising Leader with 10+ years of experience leading visual execution, developing teams, and driving commercial performance. Combines creative vision with operational excellence to deliver impactful brand experiences. Open to relocation nationwide.

Store Manager - Eddie Bauer - Santa Fe, New Mexico

(2025-01 - 2026-05)

• Led store operations, sales performance, visual merchandising, and customer experience in a high-volume retail environment.
• Recruited, coached, and developed associates and leaders to drive engagement, productivity, and business results.
• Analyzed sales metrics and implemented action plans to achieve revenue, payroll, and profitability goals.
• Executed brand standards, visual merchandising strategies, and promotional initiatives to maximize customer engagement and sales.
• Managed scheduling, inventory control, replenishment, shipment processing, and loss prevention to ensure operational excellence.
• Fostered a customer-focused culture through service leadership, team accountability, and effective problem resolution.
• Partnered with district leadership to execute company initiatives and support overall business objectives.

Visual Merchandising Manager - H&M - Santa Fe, New Mexico

(2019-01 - 2025-01)

• Executed visual merchandising strategies, including window displays, product presentation, and store layout planning, to drive customer engagement and sales performance.
• Partnered with store leadership to align commercial priorities, execute seasonal initiatives, and maintain brand consistency across all visual presentations.
• Led seasonal store walks and implemented feedback to ensure adherence to visual, commercial, and brand standards.
• Trained and developed store teams on visual merchandising, garment presentation, trend awareness, and commercial guidelines to elevate execution and customer experience.
• Adapted merchandising plans and floor layouts based on business needs, sales trends, and customer demand while managing visual budgets and resources.
• Supported store operations by overseeing inventory flow, truck processing, stockroom organization, and acting as Manager on Duty when needed.
• Recognized as an Erling Persson Award nominee in both 2023 and 2024 for excellence in visual merchandising and store execution.

Visual Merchandiser/ Presentation Team Lead - Target - Santa Fe, New Mexico

(2018-01 - 2019-12)

• Led and developed store leaders, Style Consultants, and General Merchandise teams on visual merchandising standards, brand presentation, and guest-focused selling strategies.
• Planned and executed visual merchandising priorities, promotions, transitions, and floor sets to support sales goals and enhance the guest experience.
• Partnered with store leadership to implement and audit Visual Merchandising Guide (VMG) and Visual Adjacency (VA) presentations, ensuring consistent brand standards and execution.
• Assessed and elevated visual standards across multiple business areas, including Apparel & Accessories, Home, brand launches, and limited-time merchandising initiatives.
• Adapted product assortments, refreshed merchandise presentations, and maintained signing programs to create engaging, trend-relevant shopping environments.
• Collaborated cross-functionally to drive operational excellence, visual consistency, and successful execution of company objectives.

Visual Merchandiser/ Supervisor - Forever 21 - Santa Fe, New Mexico

(2016-01 - 2018-12)

• Designed and executed window displays, floor sets, signage, and promotional presentations that supported brand standards, customer engagement, and sales objectives.
• Managed merchandising operations, including styling, replenishment, product launches, inventory control, shipment processing, loss prevention, and customer service.
• Trained and developed associates, managers, and visual merchandisers on merchandising standards, presentation techniques, operational procedures, and best practices.
• Maintained inventory accuracy and audit compliance while leading visual merchandising workshops across multiple locations to support consistent brand execution.

AA - Merchandise Product Development - The Fashion Institute of Design and Merchandising (2013 - 2013)