Social Media & Digital Strategy Consultant at Tyler Patterson Consulting (2026-06 – Present)
Independent consulting practice supporting tourism, cultural and nonprofit organizations. Both current retained engagements originated through direct outreach from organization leadership.
Consultant at Galveston Railroad Museum (2026-06 – Present)
- Manage integrated digital strategy across social media, website, visitor app, paid search and paid social for museum attendance, ticketed experiences and visitor engagement.
- Grew Facebook from approximately 28,000 to 45,000 followers since June 2026 and delivered three viral Reels in the first 30 days, including one reaching 1.5M views; lead marketing strategy and execution for THE POLAR EXPRESS™ Train Ride.
Consultant at Galveston Symphony Orchestra (2026-06 – Present)
- Manage social media, website, email and paid media for the organization's 2026-2027 season, supporting ticket sales, awareness and audience development.
- Lead the Season 48 marketing plan focused on audience segmentation, first-time-buyer retention, churn reduction and stronger relationships with existing patrons and stakeholders.
Social Media & Engagement Strategist at Visit Galveston (2024-10 – 2026-06)
Promoted twice in 20 months: Tourism Promotion Specialist to Social Media Specialist to Social Media & Engagement Strategist
- Grew Visit Galveston's social audience to more than 1 million followers, adding 190,457 net new followers and increasing the net follower growth rate 109.1% over the prior comparison period.
- Generated 202.8M organic impressions, 6.1M engagements, 46.3M video views and 173.5K post link clicks through platform-specific destination storytelling; social referral traffic to the website grew 171%.
- Scaled TikTok into the portfolio's fastest-growing platform, adding 21,188 net followers and increasing engagement 344%, with a 6.4% engagement rate.
- Launched ManyChat DM automation and SnapSea UGC rights management to scale visitor response and content sourcing while reducing reliance on manual community-management workflows.
- Managed $25K in annual creator partnership spend; a $2,500 collaboration delivered 3.8M impressions and 43,098 engagements at $0.06 CPE.
Marketing Intern at Signify (2024-01 – 2024-08)
- Managed social media strategy for the Vari-Lite brand, achieving 24% year-over-year impression growth on Meta platforms while producing content for global campaigns.
- Coordinated social execution for two product launches, managing content rollout and CMS updates across digital channels and reporting performance insights to stakeholders.
Assistant Store Manager & Coffee Master at Starbucks (2018-09 – 2024-01)
- Led retail operations and employee experience; co-launched a ghost kitchen model and earned Partner of the Quarter four times for performance excellence.
