Umama Ahmed
Google Certified Digital marketer | Copywriter | Content Creation and Market Research
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About
I'm certified in Digital Marketing and E-commerce, with a Bachelor's degree in English Literature and pursuing a Master of Science in Business Analytics. I'm experienced in content writing, keyword research, customer persona development, and SEO-focused content creation to support business goals and improve online visibility. I am familiar with content marketing, social media platforms, market research, and digital marketing best practices.
I possess strong written communication, creativity, and analytical skills, with a passion for creating engaging content that helps businesses connect with their audiences and strengthen their digital presence.
Experience
Copywriter - Al Kabba Travels
(2024-09 - 2025-03)
I created engaging, audience-focused content for websites and blogs across diverse industries. I worked closely with clients to understand brand voice, content requirements, and marketing goals, ensuring each piece aligned with overall messaging while maintaining clarity and consistency.
Copywriter - The Custom Boxes
(2025-03 - 2026-05)
- Conducted keyword research and integrated relevant search terms to improve SEO performance and visibility.
- Analyzed target audiences and developed customer personas to align content with user intent and business goals.
- Edited and optimized content for readability, accuracy, and overall search engine performance.
Education
MS - Business Analytics - UMass Amherst, USA (2026 - 2028)
BS - English Literature - Kinnaird College (2020 - 2024)
