Urooj Arshad

Illustrator and Graphic Designer with a vibrant, strong visual style and a passion for storytelling. Experienced in branding, illustration, web, print, and social media, with work in political campaigns, nonprofits, publishing, and community events. Skilled in Adobe Creative Suite, Figma and visual storytelling, with a focus on creating engaging designs that strengthen brand identity and connect with audiences.

Freelance Graphic Designer & Illustrator at Self-Employed (2023-08 – Present)

• Designed branding, marketing materials, and custom illustrations for independent and organizational clients, delivering visual assets that enhanced client brand recognition.
• Designed print and digital materials; logos, flyers, illustrations, and campaign visuals with Adobe Illustrator and improve audience engagement while maintaining brand consistency
• Served local and state-level political organizations, creating campaign visuals and branding assets, logos that supported their outreach efforts (client list available upon request)

Social Media & Graphic Designer at Franklin Township Democratic Party (2025-08 – 2025-11)

• Designed campaign assets including 23+ social media graphics, two large scale banners, flyers, merchandise, and branded materials to support voter outreach and engagement.
• Developed a cohesive visual identity across print and digital platforms, strengthening campaign recognition and consistency.
• Revamped the campaign website to improve navigation, accessibility, and voter access to candidate information and election resources.
• Managed daily social media posting on Facebook, and Instagram promoting events and campaign messages while documenting activities, which increased online community interaction and kept supporters informed.

Graphic Designer at Chosen Inspiration (2025-02 – 2025-05)

• Redesigned the organization's visual identity and website to better reflect its trauma informed mission, creating a more welcoming, youth centered experience for teen violence survivors.
• Led a full website redesign, improving clarity, navigation, and visual storytelling to present resources, programs, and support services in a more engaging and accessible way.

Graphic Design Intern at byYQ Multicultural Books & Toys (2024-12 – 2025-02)

• Designed 30+ social media assets for Instagram and other platforms, promoting books, events, and trending campaigns while maintaining a cohesive brand identity.
• Created toy product assets, including logo design for a children's toy line, product catalog, promotional materials.
• Maintained and updated the company website, improving visual consistency, organization, and user experience across digital content.
• Illustrated character artwork, storyboarded concepts, and designed pages for an upcoming children's storybook, collaborating closely with the author to align visuals with narrative goals.

Bachelor in Fine Arts in Graphic Design – Rutgers University (2021-09 – 2025-05)