Hunter Douglas, Inc., New York, NY
Chief Marketing Officer | December 2013 – Present
Marketing leader for the company’s $1 billion luxury home furnishings brand with additional oversight of Carole Fabrics – a $36 million B2B2C fabric and custom drapery fabrication company. Lead a team of 50 marketing professionals, including an in-house creative agency.
- Lead planning and execution of annual, integrated marketing plans – collaborating with Product, Sales, and Finance teams to meet shared goals and contributing to $300 million sales growth over 10 years.
- Transformed the company’s legacy marketing function – crafting a more effective marketing org design and nurturing development of a high-performance culture and skillsets. Efforts led to new best-in-industry marketing capabilities and a reduction in non-working expenses.
- Lead strategic brand-building programs – leveraging research and consumer insights to strengthen brand positionings, overseeing redesign of the brand's visual identity and producing ongoing creatives and multi-channel advertising campaigns that delivered significant growth in key brand metrics.
- Developed new revenue growth strategies – including an innovative realignment of product distribution channels. Managed associated sales and marketing implementation of strategies, resulting in a 14% year-on-year sales increase.
- Devised the company's first-ever digital lead management function – developing high-performance, in-house teams for digital advertising, SEO, and web design and delivering consistent annual increases in site conversion rates and a 9% CAGR in sales leads.
- Built the company's social media and influencer marketing function – developing an internal content creation process with deeper industry partnerships that led to double-digit increases in social media metrics and record-high brand PR coverage in top industry publications.
- Develop trade marketing and store design programs for a network of 5000+ local retail partners – continuously improving programs based on retailer feedback and leading to doubling in dealer website visits and a 10x increase in consumer traffic to dealer social media properties.
- Drove product line performance improvements – reimagined the product supply chain, elevated the offering with more premium design options, and optimized the selling strategies. Changes led to a 40% reduction in product costs and will deliver a forecasted $11 million dollar sales increase.
Panasonic Consumer Electronics Company, Newark, NJ
Vice President of Marketing and Digital Commerce | March 2013 – October 2013
Chosen to lead a new 25-person marketing business unit that integrated traditional marketing functions with the company’s ecommerce and web design operations to create new direct-to-consumer revenue streams.
- Turned around the company’s ailing ecommerce business – quickly pinpointing ecommerce success drivers and implementing restorative processes and team structures which halted an 18-month sales decline within the first month and delivered quarterly growth rates of 40%.
Vice President of Marketing| December 2009 – March 2013
Promoted to lead all consumer and trade marketing activities for a $2 billion portfolio of consumer products (TVs, Imaging, Audio, Personal Care and Appliances). Directed 4 agencies and a staff of 12 marketing professionals.
- Led brand strategy, advertising, media, PR, digital/social, promotions, events, and trade marketing programs for national and regional retail trade partners.
- Restructured the marketing organization to more effectively support the product groups and to drive improved ownership and performance of the marketing team members.
- Championed a brand building effort for the company’s two leading brands – Led ad agency selection and oversaw the creation of ad campaigns that delivered an 8x increase in brand awareness.
- Oversaw the development of innovative retail product display solutions using unique digital interactive approaches – Display solutions were praised as “Best in Industry” by the #1 U.S electronics retailer.
Director of Marketing, Display Product Group | June 2007 – December 2009
Responsible for all consumer and trade marketing programs within the company's $700 million U.S. television business. Supervised 2 marketing associates.
- Led development of a comprehensive set of consumer-focused brochures and point-of-sale materials, providing management and creative direction to external design resources as well as the internal company creative teams.
- Led development of a series of high-impact product demonstration videos to be used at retail storefront.
- Collaborated with Japan-based product engineering teams to develop and launch the industry’s first web-based content/entertainment portal to be hosted natively on the TV device.
Mars Foods, Hackettstown, NJ
Associate Director of Innovation, Snackfood Division | July 2006 – June 2007
Led short and longer timeframe innovation efforts for a portfolio of confection products with annual sales in excess of $3 billion. Coordinated advertising agency, retailer, technical, and research team contributions.
- Led ideation sessions and directly authored a series of new product concept boards, also overseeing their testing through quantitative consumer test panels.
- Championed the creation of the division’s first entry into the Better-For-You segment. Fast-tracked product development (7 months from creation to launch) forecasted to deliver $50 million within 3 years.
Senior Brand Manager, Petcare and Snackfood Divisions | December 2001 – July 2006
Led new product development efforts and managed the daily operations, full P&L, and marketing programs for several $300 million brands within the company’s confection and petcare portfolios.
- Oversaw development of a comprehensive market segmentation study, providing actionable consumer insights which drove improved brand strategy and marketing programs.
- Led development of a unique innovation process that delivered 50 viable concepts, including ideas that scored in the 98th percentile of BASES new product rankings with a $80 million sales forecast.
- Managed commercial sourcing from various novelty item vendors to support the seasonal confection growth plans.
Additional Experience
Jackpot.com,
Vice-President of Marketing | January 2000 – May 2001
Beyond.com, Director of Marketing, Consumer Division | March 1999 – January 2000
Nestlé USA, Marketing Manager, Beverage Division | April 1996 – March 1999
Kraft Foods, Associate Product Manager, Post Cereals Division | August 1994 – April 1996
United States Air Force, Officer, Weapon Systems Development Group | January 1988– March 1992
