Chief Marketing Officer
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Sami is a customer-obsessed, thinker-maker offering international marketing expertise with over 20 years of experience across EMEA and The USA regions working on both agency and client sides on iconic brands such as Swatch Group, British American Tobacco, Adidas, Warner-Lambert, PepsiCo, GM, American Express, British Airways to name a few.
Results-driven marketing executive with a deep understanding of the intersection of brand strategy, analytics, design, and communication. I have a proven track record of leading and motivating large teams both directly and cross-functionally to drive significant results in both B2C and B2B businesses. I bring deep experience in leadership roles with top consumer-facing brands across verticals in financial services, consumer goods, QSR, and healthcare where I have led the development of innovative strategies and multi-channel marketing programs that dramatically increase customer engagement, reduce attrition and increase long-term value.
Master Of Business Administration ESA Business School-ESCP Europe