Media Strategist | Producer | Filmmaker
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Sales and marketing executive, filmmaker, and producer with 25+ years of experience across media, business development, strategic partnerships, and audience growth. Currently pursuing an MFA in Directing at the Feirstein Graduate School of Cinema, with hands-on experience developing, producing, directing, marketing, and distributing independent films. Brings a strong understanding of both creative storytelling and commercial strategy, including evaluating material, positioning projects, and connecting culturally specific stories with broader audiences.
Vice President of Sales and New Business at Adsmovil (2022-01 – 2025-07)
Spearhead the development and execution of comprehensive sales strategies to drive revenue growth and expand market share, focusing on innovative solutions and new business opportunities.
Vice President of Sales at Azteca International Corporation (2014-01 – 2022-12)
Manage, develop, and evaluate network sales teams in the New York office to improve revenue generation and maximize profitability. Develop relationships with high-level decision-makers within advertising agencies and individual advertisers to grow sales and lock in future business. Support sales team by actively participating in client presentations and developing customized sales strategies.
Director of Sales at Azteca International Corporation (2010-01 – 2014-12)
Conceptualized business development opportunities, including sponsorship and integrated marketing campaigns across multiple platforms (television, digital, mobile). Collaborated with advertising agency partners to develop campaigns targeting Hispanic audiences. Demonstrated successful track record of building new client relationships, growing business, and negotiating upfront/scatter deals.
Producer at Essencia Films (2009-01 – Present)
Advice and counsel international talent, Celines Toribio, on professional matters, long-term strategy, public relations, and personal decisions that may affect her career.
President at CTE Media (2001-01 – 2009-12)
Assisted clients with business development, media buying, and event marketing to better reach the Hispanic market in the United States. Conceptualized and executed campaigns while servicing accounts for multiple clients.
Master of Fine Arts (MFA) in Cinema Arts – Directing – Feirstein Graduate School of Cinema – Brooklyn College (CUNY) (2028-01)
Bachelor of Arts in Communication and Media Studies – Fordham University (2002-01)
