Founding SDR (Contract) at Vision Media Inc (2025-01 – 2025-09)
- Built and launched the outbound SDR function as the founding SDR, designing outbound processes, reporting structure, and a custom HubSpot executive dashboard used by leadership for weekly and monthly reporting.
- Administered HubSpot CRM at scale, managing custom properties, list segmentation, workflow troubleshooting, and large-volume data cleanup across thousands of studio, PR, and industry contacts. Designed custom properties and active lists to segment studios, PR firms, and talent for award-season outreach, enabling targeted Emmy and Oscar campaign communications.
- Standardized lifecycle stages and lead status definitions, resolving reporting gaps, reducing duplicate records, and improving overall CRM data hygiene.
- Optimized outbound sequences and campaign workflows by testing templates, refining messaging, and aligning outreach timing to award-season milestones.
- Conducted industry research using ZoomInfo, LinkedIn Sales Navigator, and IMDb Pro to identify decision-makers and support high-signal outbound engagement.
Business Development Manager (SLED / Federal / Enterprise) - (Contract) at SRS Consulting Inc. (2023-11 – 2024-11)
- Managed lead generation pipeline across SLED, Federal, Enterprise, and E-Rate verticals using Apollo.io and Salesforce, supporting outreach across 500+ target accounts.
- Built and executed vertical-specific email sequences aligned to government procurement, compliance, and enterprise buying cycles.
- Led an offshore team supporting state, city, and federal RFP pursuits, coordinating compliance-aligned research and opportunity development.
- Conducted market and competitive intelligence through AI and technology conferences to identify new business opportunities and expand pipeline coverage.
- Developed and maintained lead lists using LinkedIn Sales Navigator, Google research, and conference data to support ongoing campaigns.
Sales Development Manager at Digitate (Tata Consultancy) (2021-07 – 2023-11)
- Executed ABM-driven outbound prospecting across Fortune 500 and Global 2000 accounts, generating qualified enterprise opportunities.
- Partnered closely with enterprise sales teams to ensure structured lead handoff and consistent SDR–AE workflow alignment.
- Served as a power user for HubSpot and Outreach, managing lead workflows, reporting, and outbound campaign execution.
- Conducted enterprise account research using ZoomInfo and internal data to develop tailored, account-specific outreach strategies.
- Provided structured feedback to marketing and product teams on customer needs and market trends identified through outbound conversations.
Founding Accounts & Sales Development Representative at CBS Infosys Inc. (2019-06 – 2021-06)
- Executed ABM outreach to high-value enterprise accounts while maintaining 80–100 outbound calls per day.
- Qualified technical and business requirements for staff augmentation engagements across cloud, AI/ML, cybersecurity, and application development services, contributing 10+ new leads per month.
- Built and maintained targeted HubSpot and LinkedIn Sales Navigator lists, adding 10–20 new contacts daily.
- Administered HubSpot CRM at scale, owning records, custom properties, lifecycle definitions, dashboards, and data hygiene across thousands of contacts.
- Created and managed static and active lists to support outbound campaigns and re-engagement initiatives.
- Resolved CRM issues including duplicate management, lifecycle alignment, and enrollment criteria to maintain reporting accuracy.
Sales Development Specialist (Contract) at Coupa Software
Account Development Representative (Contract) at FireEye Inc (2013-07 – 2014-07)
Multiple Roles at Various (Beyond Security, Optra Systems, Arya USA, Rapidflow Apps, SA Technologies, USJade Corp, Allied Telesis, Ooma) (2008-09 – 2009-07)
Additional experience supporting outbound prospecting, trade shows, technical qualification, and early-stage pipeline development across IT, cybersecurity, SaaS, and professional services.
