Vivian Lee

Combination of creative and analytical skills with extensive beauty industry expertise and passion to create exceptional products with an educational background. Possess ability to effectively communicate required goals, responsibilities, and performance expectations with an efficient approach to any task.

Project Manager, Product Development & Brand - Henkel Pravana - Los Angeles, CA

(2025-10)

• Direct end-to-end product development, marketing campaigns, and New Product Introduction (NPI) lifecycles within a global market environment
• Drive creative production timelines, overseeing design revisions and ensuring strict global regulatory compliance across all brand and packaging assets
• Establish and approve product prototypes and physical benchmarks to ensure strict alignment with overarching brand standards
• Develop robust product training materials and marketing assets while continuously updating and validating product claims
• Lead cross-functional project phase-gates, developing volume estimates and aligning forecasts with manufacturing and vendor requirements (e.g., MOQs)
• Facilitate strategic alignment meetings and synthesize sales forecast data to drive executive decision-making and project go-lives
• Orchestrate NPI meetings and streamline new item setup workflows to accelerate speed-to-market
• Partner with sales and supply chain teams to optimize inventory management and product lifecycle performance
• Leverage financial acumen and deep operational expertise to ensure on-time, on-budget delivery of cross-functional brand initiatives

Education and Product Marketing Manager - Cle Cosmetics - Los Angeles, CA

(2024-02 - 2025-10)

• Write product copy for site and marketing assets
• Create training programs and materials for internal teams, retail partners, and B2B distributors on products and brand
• Product registration for EU Compliance, Leaping Bunny and Vegan certifications
• Create presentations, manuals, and online modules to facilitate easy learning
• Collaborate with regional retailers to address training needs and ongoing support
• Work with cross-functional teams including Marketing, Sales and Product Development to ensure accurate and consistent product information is communicated
• Collect customer feedback for potential product enhancements and improvements

Product Development Manager - eSalon - Los Angeles, CA

(2013-08 - 2019-05)

• Created formula briefs submitted to manufacturers, suppliers, and fragrance houses to develop hair care products
• Created and managed testing protocols for formula submissions
• Products launched consistently received client ratings above 4 stars while exceeding profit margin target of 75%
• Targeted 6–8 product launches annually with an average 8-month development cycle
• Researched technology and ingredient trends and applications for eSalon care line
• Created unique, differentiated product positioning that anchored brand as hair color thought-leader and innovator
• Created launch dossier for each new product (fact sheet, mood board, packaging rendering, colorist quotes/tips, ingredient story); liaised between Marketing team and Colorists/Customer Service
• Developed education and training plans for Client Support teams to increase user engagement with products and brand
• Ideated and developed plans for marketing support of new and existing products, leveraging eSalon communication channels (site, email, social)
• Prepared and delivered monthly reports to CEO and VP of Brand regarding launch concepts

Regional Educator & Lead Stylist - Rudy's Barbershop - New York, NY & Los Angeles, CA

(2006-04 - 2013-08)

• Managed and trained a 15–20 person team for new market location
• Assisted in writing and developing protocol materials and lesson plans to implement Rudy's Academy methodology
• Planned and facilitated events and corporate functions; facilitated product launch training; responsible for hiring and technical reviews
• Consistently held Lead Stylist/Colorist position by maintaining highest monthly service and sales numbers

California State University, Long Beach (2000 - 2003)

Apprenticeship - JTS Orange County (2003 - 2005)