Warren Workman

If you’ve ever wondered who’s behind all those scroll-stopping, ad-clicking, belly-laugh-inducing marketing campaigns, you’ve found them. I’m Warren Workman, a Marketing Manager by day and a caffeine-fueled creative mastermind by… well, also by day (let’s be honest, I’m in bed by 10).

What Do I Actually Do?

I take brands from “meh” to “must-have” by crafting killer marketing strategies that make people stop, stare, and say, “Shut up and take my money!” Whether it’s launching an ad campaign that converts, writing social media captions that make people snort-laugh, or making data analytics sound like a thrilling action movie, I’m all about getting results—without the boring corporate-speak.

Superpowers Include:

• Content That Connects: If it doesn’t make someone feel something, what’s the point? I create marketing magic that makes brands unforgettable.
• Social Media Shenanigans: I spark conversations, build communities, and occasionally make people question their life choices (in a good way).
• Data Nerding Out: Numbers tell a story, and I love decoding them to optimize campaigns. (Also, I promise to only use one spreadsheet joke per meeting.)
• Brand Identity Mastery: Whether it's crafting a killer tagline, sharpening messaging, or making sure your brand doesn’t sound like a robot, I’ve got you covered.

Fun Facts (Because Why Not?)

• I once was on a reality show hybrid that was a mix between The Biggest Loser and Dancing With The Stars called Dance your Ass Off because YOLO. Alas, I still have my ass.
• I have an ongoing rivalry with autocorrect. (No, I didn’t mean to type “ducking.”

Whether you need a brand facelift, an ad campaign that actually works, or just someone who can write “engaging” email subject lines that don’t make people groan, I’m your person. Let’s make marketing fun again.

I’ve spent years blending storytelling, brand strategy, and audience engagement to build successful marketing campaigns, viral content, and unforgettable brand experiences. Whether it’s launching national ad campaigns, running film festivals, or convincing grooms-to-be that titanium rings make them 50% more attractive, I’ve mastered the art of making brands impossible to ignore.

Key Areas of Expertise:

• Brand Strategy & Audience Growth – Developed marketing playbooks that increased brand visibility and engagement across industries, from e-commerce to film.
• Social Media & Digital Marketing – Crafted viral, shareable content that organically built audiences and sparked conversations.
• Publicity & Sponsorships – Secured brand partnerships, sponsorships, and media coverage that elevated company reach and revenue.
• Creative Content Production – Wrote, produced, and directed high-performing ad campaigns and brand storytelling pieces for digital platforms.
• Event Marketing & PR – Built and promoted the Utah International Film Festival, transforming it into a hub for independent filmmakers and sponsors.

Career Highlights:

• Manly Bands: Led the development of bold, humorous, and highly shareable marketing content, helping grow brand engagement and sales. Created video scripts, digital ads, and social media content that resonated with customers and made ring shopping actually fun.
• Utah International Film Festival: Grew UIFF into a premier event by developing strategic publicity campaigns, filmmaker engagement strategies, and sponsor activations.
• Film Production & Marketing: Managed location scouting, publicity, and brand storytelling for multiple films, including projects featured at Sundance.
• Social Media Growth: Built organic engagement strategies that reduced dependency on ad spend while increasing brand interaction and visibility.
• Sponsorship & Business Development: Worked with brands to develop partnerships that provided value while expanding marketing reach.

I bring a mix of creativity, strategy, and just enough chaos to make marketing campaigns memorable and effective. If you want a brand story that sticks, I’m the guy who makes it happen.

Master’s Degree in Progress – Southern Utah University

Currently completing a Master’s program with a focus on marketing, sponsorship development, and audience engagement. My capstone project explores strategies for increasing visibility, securing sponsorships, and optimizing digital marketing for film festivals and brand growth.

Bachelor of Science in Communication – Southern Utah University

Earned a Bachelor’s degree in Communication, specializing in media, marketing, and storytelling. Developed skills in brand messaging, public relations, and audience engagement that have been instrumental in my career.

Additional Training & Experience:

• Traction EOS Experience – Applied strategic business growth methodologies from Traction EOS, enhancing my ability to lead marketing initiatives and streamline operations.
• Film & Marketing Instruction – Served as an adjunct film instructor at Salt Lake Community College, teaching production, editing, and marketing strategies to first-year students. Guest lectured at Southern Utah University and Utah Valley University on film marketing and brand development.

This education, combined with real-world marketing and production experience, has shaped my expertise in brand storytelling, audience growth, and strategic marketing execution.