Sandra Kay Freeman
Marketing Professional
Hire this person
Send a job offer directly to this candidate
About
Organized, driven, and passionate marketing professional with 12+ years of experience working for diverse global companies (B2B, B2C, SaaS, and MLM). Sharp presentation skills. Successful team leadership. Transparent communication. Thorough, precise, and pleasant while juggling many tasks within strict deadlines and rolling changes.
Events & Tradeshows: Expertise in leading and supporting corporate events, tradeshows, meetings, conferences, commencements, and conventions from conception to finish, including, but not limited to, venue research, vendor relations, procurement, booth design, budget, negotiation, content creation, social media outreach, email comms, collateral, media, giveaways, staffing, travel, logistics, sponsorships, and post-event SWOT analysis.
Digital Marketing: Designing and leading effective multi-channel marketing campaigns and teams, including content creation, storytelling, and copywriting. Competent in email marketing, drip campaigns, lead gen, and lead nurturing. Strategic data analytics. Advanced copywriting (SEO/SEM).
Project management: Overseeing marketing projects from planning to completion, including, but not limited to, kickoff, timeline, procurement, logistics, cadence, QA, and SWOT analysis. Successful collaboration with stakeholders. Proper delegation of tasks and responsibilities. Effective leadership and perceptive interpersonal skills.
Experience
Events & Tradeshows: Expertise in leading and supporting corporate events, tradeshows, meetings, conferences, commencements, and conventions from conception to finish, including, but not limited to, venue research, vendor relations, procurement, booth design, budget, negotiation, content creation, social media outreach, email comms, collateral, media, giveaways, staffing, travel, logistics, sponsorships, and post-event SWOT analysis.
Digital Marketing: Designing and leading effective multi-channel marketing campaigns and teams, including content creation, storytelling, and copywriting. Competent in email marketing, drip campaigns, lead gen, and lead nurturing. Strategic data analytics. Advanced copywriting (SEO/SEM).
Project management: Overseeing marketing projects from planning to completion, including, but not limited to, kickoff, timeline, procurement, logistics, cadence, QA, and SWOT analysis. Successful collaboration with stakeholders. Proper delegation of tasks and responsibilities. Effective leadership and perceptive interpersonal skills.
Education
Received an MBA in 2008
