Waverley Lyons

Contractor: Chief of Staff & Marketing - TodayTix

(2026-01)

Manage a team of growth marketers, setting annual strategy to diversify channel mix beyond PPC and Meta into TikTok, Reddit, Demand Gen, CTV, and AI platforms while redirecting investment toward higher-LTV channels and blended CAC efficiency.
Built a testing roadmap system for media, evaluating creative, audience, and channel-level performance to guide ongoing investment decisions.
Direct brand sponsorships and activations in culturally relevant spaces, including the Heated Rivalry x TodayTix Pride float and weekend sponsorship, TodayTix-branded event activations, and Tony Awards coverage with coordinated paid promotion.
Drive promotional and press strategy for TodayTix's new back-of-shirt sponsorship with Charlton FC, coordinating press releases across paid and organic channels.
Partner with executive leadership on growth strategy and strategic partnerships (American Express, Klarna, ClassPass, Soho House, Avios), and own leadership reporting cadence (WBR/MBR/QBR) tracking media and business performance.

Freelance Digital Marketing Consultant - Various

(2025-08)

Advised 4+ early-stage companies on growth strategy, partnership development, and go-to-market execution, managing and executing paid media campaigns across Meta and Google to define and refine acquisition channels.
Diversified testing across audio/podcast advertising partners and supported teams in evaluating new distribution opportunities, audience development strategies, and marketing experiments to accelerate growth.

Sr. Marketing Manager - Wondery/Amazon Music

(2024-07 - 2025-11)

Developed and executed growth strategies across podcast, subscription, and content launches, contributing to 21% YoY download growth and 42% YoY growth in Wondery+ subscriptions.
Led relationships with external agencies and partners representing more than $15M in annual spend, establishing performance frameworks and accountability measures.
Owned $4MM paid media performance marketing budget across Google, Apple and Meta; set audience, creative and bidding strategy against LTV and subscription benchmarks.
Partnered with Spotify and Google to launch integrated advertising and audience engagement solutions, connecting Wondery content with platform-specific capabilities to improve discoverability, listener acquisition, and subscriber conversion.
Mentored a team of 3 junior marketing professionals, guiding their professional development, project management skills and performance optimization techniques.

Marketing Manager - Wondery/Amazon Music

(2021-11 - 2024-06)

Established attribution-tracking mechanisms and built forecasting models to monitor campaign effectiveness, providing actionable insights for ongoing optimizations.
Project managed large-scale experiential activation for The Grinch Podcast at Century City Mall, overseeing end-to-end event execution and successfully engaging 100K+ attendees.
Leveraged data-driven insights to evaluate testing opportunities, attribution systems and incremental lift of media channels, resulting in a 40% increase in cost efficiency YoY.

Sr. Associate Strategist/Planner - Wavemaker

(2020-06 - 2021-10)

Launched a full-funnel media strategy supporting a new product launch, expanding distribution from 1 to 12 national retailers within 8 months across digital, social, OOH and influencer tactics.
Managed integrated marketing strategies for the Perfetti Van Melle portfolio, establishing efficient team workflows and data-driven media planning.
Leveraged MRI and Nielsen data to optimize media budget allocations and audience targeting strategies.

About