Will O'Sullivan

Driven and ambitious marketing professional with 5 years of digital marketing experience. Creative, friendly and communicative team player and an advocate for neurodiversity.

Commercial Marketing Officer at Millfield School (2025-08 – Present)

Fully plan and deliver the marketing strategy to promote Millfield's commercial products and services including holiday courses, events, and facility hire.

• Fully plan and deliver the marketing strategy to promote Millfield's commercial products and services including holiday courses, events, and facility hire
• Supporting the school's integrated strategy with campaign planning, marketing best practice and insights
• Manage digital marketing activity across social media, website, email marketing, and SEO, optimising engagement and lead generation
• Create, proof, and publish high-quality multimedia content (video, photography, graphics, copywriting) in line with brand identity, ensuring professional representation of Millfield Enterprises
• Deliver and report on PR and media campaigns for events and launches, securing coverage and strengthening brand positioning
• Allocate and manage the commercial marketing budget effectively across channels delivering maximum impact
• Manage and optimise the commercial website, CMS and e-commerce platforms, improving user experience and conversion rates while tracking performance using Google Analytics, HotJar, and other tools
• Collaborate with central marketing team, wider Millfield team, external agencies, and suppliers to produce impactful marketing materials, events, and promotional assets on time and to budget
• Provide campaign analysis and quarterly reports to the Senior Leadership Team & Governors, delivering actionable insights to inform future strategy
• Build relationships with stakeholders, partners, and media contacts to enhance brand visibility and create new opportunities for growth

Media Officer at Millfield School (2022-06 – 2025-08)

Management of team and multiple projects, with various deadlines, turnaround times and budgets. Developing and implementing strategic marketing initiatives.

• Management of team and multiple projects, with various deadlines, turnaround times and budgets
• Developing and implementing strategic marketing initiatives that improve brand positioning and visibility while championing the Millfield brand
• Creating engaging digital content specialising in video, photo and graphics
• Management of CMS and E-Commerce store, considering user experience and executing SEO strategies
• Leading cross-platform social media campaigns resulting in an audience reach increase of 122%

Cluster Digital & Social Media Marketing Executive at IHG Hotels & Resorts (2022-01 – 2022-05)

Management of digital media presence, resulting in follower growth of 160% in under 18 months and increased engagement rates of 220%.

• Management of digital media presence, resulting in follower growth of 160% in under 18 months and increased engagement rates of 220%
• Creative lead for all photography and videography from inception to execution
• Cultivated relationships with social media influencers and bloggers, promoting the visibility of the brand
• Analysis of social media insights and presentation of actionable recommendations from these

Photographer/Videographer at William O'Sullivan Photography (2016-06 – Present)

Consistently providing client satisfaction through delivery of high quality and creative photography and videography.

• Consistently providing client satisfaction through delivery of high quality and creative photography and videography
• Experience in various photography styles, including portrait, landscape, property and documentary
• Specialising in product and event photography with a passion for landscape photography

BA Hons in Media Production – University of Lincoln (2016 – 2019)

A Level in Photography (A*), Art & Design (B), Media Studies (C) – Millfield School (2014 – 2016)