William Barrios

Sales professional who never loses sight of customer satisfaction while always remembering I am here to manage my company's assets, Over 20 years in finance, with 17 years specializing in subprime to near prime auto financing, I bring experience from high volume independent and franchise dealerships, dealer fintech platforms, and as a dealer representative, where I helped dealers increase sales and profit through finance, insurance, warranty solutions and dealer technology platforms.

Experience spans automotive, powersports, RV, marine, credit union and BHPH channels, with leadership experience developing teams, coaching dealer representatives and driving dealer performance across regional markets. I consistently exceed goals, as proven by my track record as an award winning Top Producer and #1 sales representative out of 75 in the region,

Business Relationship Strategist / National Account Manager at Elite Hathaway Insurance (2020-06 – Present)

• Managed portfolio of 30+ strategic partners generating referral driven revenue
• Closed 12–18 policies per month generating $8M–$15M in annual premium volume
• Drove 18%+ YoY revenue growth by improving deal flow quality
• Expanded partner network by 40%+
• Structured advanced planning solutions for franchise dealer groups, including succession
• Advised dealer principals on executive benefits and business continuity planning strategy

Director, Blackfish Capital / Finance Manager / Sales at California Motors Direct (2009-02 – Present)

• Led Blackfish Capital program supporting 50 producing dealers
• Managed and coached team of 3 reps across 60–75 dealer relationships
• Oversaw $150M portfolio sale and $25M buyout to Veros Credit
• Developed internal credit scoring model to improve risk and profitability
• Restructured BHPH portfolio into standalone finance company model
• Structured and funded 30+ subprime deals per month with 90% approval rate
• Optimized lender placement to maximize approvals and profitability
• Promoted into dual sales and finance role averaging 25 vehicle sales per month
• Maintained 150–200 deals per month at peak production volume
• Played key role in establishing CMD as VIP Westlake dealer and pilot store
• Generated backend revenue through financing, VSC, GAP and protection products
• Structured automotive and powersports finance solutions through lender partnerships
• Increased finance penetration through subprime structuring and F&I product sales
• Negotiated specialty programs with major lenders, increasing deal profitability
• Built strategic partnerships for 8–12 rooftop operations for finance and vendor programs

West Coast Regional Manager / National Business Development Manager at AmTrust Financial (2015-04 – 2020-05)

• Built and expanded West Coast territory as first regional manager, leading a team of 5
• Led distribution of VSC, GAP and ancillary products
• Built customized private label powersports warranty programs Karl Malone dealer group
• Advised and trained partners on backend revenue strategies and product penetration
• Increased broker production by 25% year over year
• Introduced backend strategies later implemented at CMD generating significant revenue
• Sold VSC, GAP and ancillary products across franchise dealer networks
• Expanded specialty dealer partnerships across powersports, RV and marine channels
• Opened relationships in powersports, RV and marine, customizing warranty products
• Increased product penetration across automotive and powersports dealer accounts
• Maintained 80% travel driving dealer and partner development and territory growth

Internal West Coast Regional Manager / Dealer Account Manager / Regional Marketing Specialist at Westlake Financial Services (2010-03 – 2015-04)

• Managed personal production while mentoring 75 sales representatives
• Managed 45+ producing dealers and 60+ active dealers
• Generated $81M+ in originations and 7,500 contracts
• Created 13,000+ dealer leads and converted new business
• Averaged 80+ calls per day, exceeding benchmarks by 2x
• Increased dealer penetration through product positioning and program mix
• Increased Idaho rep production from 27 deals to 96 deals in one month
• Expanded dealer adoption through Westlake lending and DealerCenter platform sales
• Onboarded VIP, franchise and independent dealers onto DealerCenter platform
• Increased funded volume through digital finance and platform utilization
• Grew dealer production across franchise, independent and BHPH channels

Branch Manager / Loan Officer at Source One Financing (2005-01 – 2009-02)

• Launched branch generating $15M+ in originations
• Led team of 9 across sales, underwriting and processing, including 3 call center reps
• Oversaw full loan lifecycle including structuring, approvals and funding
• Managed operations supporting a 40 person office

– California State University, Long Beach

– St. John Bosco High School