Senior Manager, Global Market - New Carzone Group
(2025-05)
New Carzone is a supply chain service solution company covering the China IAM network for more than 31 years. On the basis of CARZONE auto parts chain retailing, New Carzone integrated Alibaba Group's automotive aftermarket business and related resources, and received hundreds of millions of dollars from Alibaba, Goldman Sachs, Warburg Pincus, PAG, YF Capital and other investment institutions.
- Stopped the bleeding business from key customers
- Developed new markets, sales channel and customers in Mexico, KSA, Colombia, Peru, Spain, Indonesia, etc.
- Built a sales team overseas in Colombia, Peru, Spain
Sales & Marketing Director, Greater China - Volex Interconnect Systems Co., Ltd. - Greater China Market
(2022-01 - 2025-04)
Volex is a leading integrated manufacturing specialist for performance critical applications and supplier of power products serving a diverse range of markets and customers, with particular expertise in cable assemblies, higher-level assemblies, Data Centre products, electric vehicles and consumer electronics. HQ in UK and listed in London Stock Market.
Reporting to: China CEO, Global VP.
Subordinate: Sales, Marketing, Customer Service, 11 people.
Markets: Electric Vehicle, Data Center, Medical, Industrial, Consumer Electronics.
Products: EV Charging connector, grid cord, socket, high speed DAC, power cords.
Revenue: $230M.
- Revenue growth & new business/customer development. Deliver committed growth and revenue objectives. New customer/projects development for all four-target market
- Market analysis & product roadmap definition. In-depth comprehension of current market trends and developments in core market sectors, work with global R&D team to define product roadmap for local market
- Build customer relationships. Develop and establish business relationships with new customers ensuring that queries and issues from the customer are responded to as required. At all times promote a positive image of Volex in the minds of customers
- Commercial management. Ensure all commercial contracts and pricing is appropriately managed in close alignment with regional senior management and group contracts administrator/group legal specialists
- Sales team management. Provide full line management responsibilities to team members. Proactively strengthen and build both capability and performance and tackle under performance without hesitation
- Join global management meeting regularly for transparent & smooth info flow
- Sales team incentive plan development
- Sales team restructuring & incentive plan recognition. New sales managers for EV/Data Center market hired and 4 under-performers were managed out
- Key account strategy developed for EV/Data Center market. New customers like Tesla, BYD, Volvo, Nio, Teld, StarCharge, EAST, Autel, XYPower, Fiberstore, Inspur, Invetec were developed
- EV/Data Center product roadmap defined for China market
Sales Director, Asia - BMTS GMBH - Asia Market
(2019-01 - 2021-12)
BMTS was a JV between BOSCH & MAHLE, HQ in Stuttgart, Germany. Customer Portfolio: VW, GM, Ford, PSA, Geely, GWM, BYD, Chery, etc. Reporting to: Global Sales & Marketing VP. Subordinates: OEM & IAM Sales, AE, CS, 17 people. Markets: Automotive, both PV and CV market. Products: Turbo charger for gasoline & diesel engines. Revenue: $230M.
- Fully responsible for BMTS China product sales, AE & CS
- Develop & present well-defined business strategy & plans to executive team
- Lead sales team to expand business with both current customer and new accounts
- Ensure commercial team has a solid understanding of company strategy
- Join global management meeting regularly for transparent & smooth info flow
- Build, develop, motivate, and lead a high performing regional sales team
- Coaching and mentoring team members
- Commercial management. Ensure all commercial contracts and pricing is appropriately managed in close alignment with regional senior management and group contracts administrator/group legal specialists
- Sales team management. Provide full line management responsibilities to team members. Proactively strengthen and build both capability and performance and tackle under performance without hesitation
- Sales team incentive plan development
- Redefined business strategy for BMTS to be more focus on key customers & projects
- Acquired about 5B RMB new business from leading OEMs
- Successfully launched more than 30 technical seminars with key OEMs in China
- Newly developed CV market such as CNHTC, DMC, FAW, etc.
- Killed a couple of high-risk projects and helped BMTS to avoid potential 20M RMB loss
Sales Director, China (Powerpacker + Gits, abbr. PPG) - Actuant (China) Industries Co., Ltd. - China Market
(2014-03 - 2018-12)
Actuant is a diversified industrial company provides hydraulic tools and systems, position and motion control systems, listed in NSE, HQ in Wisconsin, USA. Reporting to: Business Unit Leader(GM). Subordinate: Sales Manager, Customer Service, 11 people. Markets: Automotive (both PV and CV market), General Industry. Products: Hydraulic lifting system, pneumatic actuator for turbo, multiple power unit. Revenue: $51M in 2018.
- Responsible for revenue growth, product sales and customer service for PPG China business which includes truck, medical, turbo and engine business
- Prepare annual sales forecast and lead business strategy activities
- Manage sales and customer service team to meet company sales targets
- Develop and motivate sales team capability to cope with demanding competitions
- Join management meeting to cope with company level issues
- Regular meetings with European & US business HQ for sales and operation review
- Core member of G+I (M&A) tasks force which is targeting to develop future growth initiatives and execution
- Business risk identification and control
- Developed in-depth market understanding & good relationship with top HDT OEMs
- Lead PPG China business to achieve CAGR 29% y-o-y growth in 2014-2018 and laid a solid growth laneway for ACI further growth
- Customer base has been diversified to most Top CV OEMs like FAW, DFM, CNHTC, SQ, Volvo, Hyundai to ensure more healthy and sustainable growth for coming years
- Set up warranty counter claim process, reduced warranty expense significantly
- Established Micro-Innovation product strategy to keep leading position
- Recognized as Best Employee for 5 years
Sales Manager, China - Actuant (China) Industries Co., Ltd. - China Market
(2011-09 - 2014-02)
Reporting to: Business Unit Leader. Subordinate: Sales Manager, Customer Service, 2 people. Revenue: $276k in 2011.
- Managed to bring Gits business back on track from the continuous worsening sales performance
- Existing customers were well maintained, meanwhile, new customer such as IHI, Foton, Dongfeng were developed
- China market has witnessed a 27% CAGR in past 6 years through the consolidated nominations and top line has been grown 3.3 times bigger than 6 years ago while bottom line was twice better than competitors
Senior KAM - Gates Unitta Power Transmission Co., Ltd. - China Market
(2010-04 - 2011-08)
Gates is a global leading company provides power transmission, fluid solution to automotive and industrial market, HQ in Denver, USA. Reporting to: Sales Director China. Subordinate: Sales Engineer, 1 people. Markets: Automotive (both PV and CV market), Industry. Products: Rubber belts, tensioners, water pumps, pipes. Revenue: $200M in 2010.
- Identify and drive new and existing business opportunities by getting effective, timely and accurate customers information and make quick decisions accordingly
- Interface with all functional departments to ensure customer needs are being addressed internally, influence engineering team, industrialization, production and support groups to optimize business growth, orders and profitability
- New products and technology promotion
- Develop durable and intimate relationship with customers, and grow business with key OEMs in China
- Manage customer credit and AR
KAM - Gates Unitta Power Transmission Co., Ltd. - China Market
(2006-01 - 2010-04)
Gates is a global leading company provides power transmission, fluid solution to automotive and industrial market, HQ in Denver, USA. Reporting to: Sales Director China. Subordinate: Sales Engineer, 1 people. Markets: Automotive (both PV and CV market), Industry. Products: Rubber belts, tensioners, water pumps, pipes. Revenue: $200M in 2010.
- Successfully awarded all the key projects such as N20 in BMW, F1G3 in SGM; T61/B51, EW12 in DPCA; B11/B12 in SGMW, etc.
- Maintained rapid sales growth during the 6 years in Gates. Individual annual sales revenue grew from $4.6M to around $36M
- Recognized as TOP SALES of Gates China in 2008, and honored as APAC STAR OF 1 BILLION in 2010
Sales Supervisor - Alpha Tech Co., Ltd. - China Market
(2004-07 - 2005-12)
Alpha is a small size company provides coating and finish for metal parts like fasteners, washers applied on vehicles. HQ in Taiwan, China. Reporting to: GM, China. Subordinate: Sales Engineer, 4 people. Markets: Automotive. Products: Highly engineered anti-corrosion Coating & finish service for fasteners & washers. Revenue: $230K in 2005.
- Business development. Visit target customers, identify business opportunities
- Building relationship with customers, sales team and plants to ensure customer satisfactions
- Hosting trade shows & technical seminars @ key Auto OEMs to promote product and technology
- Home market was opened and business in China expanded by 250% year on year
- Promoted as sales supervisor for striking sales performance after 6 months working in Alpha
