Sales Manager, Mercedes-Benz Certified - Mercedes-Benz of Anaheim Hills, Envision Motors - Anaheim Hills, CA
(2026-04)
- Provide continuity in sales leadership through a full ownership transition, joined under prior ownership (Caliber Mercedes) and guided the team through the acquisition by Envision Motors and rebrand to Mercedes-Benz of Anaheim Hills
- Contribute to approximately $1.1M in average monthly sales department gross profit, partnering with the dealer principal and OEM leadership on channel operations, inventory planning, and brand compliance enforcement
- Own the commercial vehicle channel, Sprinter Van and Cargo fleet sales, leading B2B marketing, deal negotiation, and coordination with banks, lenders, and financing partners for corporate accounts, delivery operators, and fleet customers
- Build sustained productivity of 15+ units/month across the sales team through hiring, onboarding, and product certification programs
- Institute premium, relationship-based service standards for a high-expectation clientele, strengthening long-term client retention and brand loyalty
- Lead implementation and adoption of SaaS platforms (Momentum CRM, NetStar DMS) to streamline sales operations, reporting, and deal workflow
General Sales Manager - Puente Hills Hyundai - City of Industry, CA
(2018-01 - 2026-04)
- Directed all sales operations at a $137.5M-revenue dealership across new, used, and CPO channels, controlling front- and back-end gross across all credit tiers and enforcing desk discipline and deal-structure standards at a consistent 97.5% CSI
- Built a top-performing, 35+ person sales team that grew monthly volume from 150 to 330+ units, a 120% increase, through hiring, training, and performance management
- Personally worked prime, near-prime, and subprime lender relationships, reading lender behavior beyond published guidelines to improve approvals and advances, structuring deals that protected gross while keeping submissions fundable
- Oversaw subprime submission flow and contracts-in-transit (CIT), tracking deals from submission through funding to keep the pipeline clean and gross protected
- Set the leadership standard for the department: accountability, urgency, and consistent standards on the floor, holding managers and salespeople to the same bar that drove Top 3 national volume
- Achieved Top 3 sales volume among Hyundai dealerships nationwide in 2023, 2024, and 2025
- Grew EV sales 37% to reach 1,100 units annually through targeted training, inventory strategy, and consumer education on Hyundai's EV lineup
- Grew annual F&I gross to $3.7M+ at a $941 PVR, driving special-finance and credit-challenged deal volume through targeted training programs and performance-recovery strategies for underperformers
- Maintained 82% service absorption through cross-departmental collaboration between sales and service
- Built the dealership's approach to customer escalations, setting clear resolution standards, training managers to resolve issues at the first touchpoint, and stepping in personally on high-stakes cases, protecting a 97.5% CSI at 330+ units/month
- Designed compensation plans, led annual forecasts, and delivered executive reporting to the dealer principal and ownership on gross, closing ratios, CSI, market share, competitor strategy, and regional benchmarks
E-Commerce Sales Director / BDC Director - Puente Hills Hyundai - City of Industry, CA
(2013-07 - 2018-01)
- Built and led the entire digital sales operation, business plans, channel strategy, and vendor partnerships across e-commerce platforms, increasing sales by 71% in the first year
- Delivered 300% ROI on digital investment and a 65%+ internet lead closing ratio through disciplined budget management and vendor accountability
- Grew annual unit sales from 550 to 1,250 and increased overall floor closing ratio to 79% through digital lead management and process optimization
- Built a high-performing BDC and internet sales team, driving appointment show rates from 35% to 62%
- Served as closer for the e-commerce department, taking turnovers (TOs) from BDC agents and internet reps to close deals, driving the 65%+ internet lead closing ratio and 79% overall floor closing ratio
- Negotiated contracts with digital marketing vendors, SEM/SEO partners, and CRM providers
Vice President of Sales and Operations - EEIFS Inc. / Pro Drive Insurance & Financial Group - San Bernardino, CA
(2001-02 - 2013-07)
- Led a complete multi-location channel-network expansion, scaling the company from a single-office small business into a professionally managed 5-location organization, growing revenue 70% while cutting operating expenses 25%
- Negotiated new location agreements and contracts, budgets, and capital plans, including territory/site selection, design, and staffing model
- Hired, trained, and led a 10-manager leadership layer overseeing 100+ insurance and financial agents across the network
- Owned the full dealer/partner development lifecycle: identification, qualification, financial-stability review, contract negotiation, and onboarding
- Coordinated across finance, inventory, and operations, and with external banking, insurance, and logistics partners to support each new location
- Enforced regulatory compliance, brand guidelines, and service standards across all locations, monitoring performance and driving improvement plans for underperforming sites
Construction Management Engineer - Crawford Construction Company - San Diego, CA
(1998-01 - 2001-01)
Managed large-scale commercial construction projects; developed strong analytical, cost-control, and vendor-negotiation skills.
