
Manuel Morales
Strategic operations leader with 15+ years of experience driving operational performance, revenue growth, and team leadership in customer-focused environments.
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About
Strategic operations leader with 15+ years of experience driving operational performance, revenue growth, and team leadership in customer-focused environments. Proven ability to manage large-scale programs and analyze financial performance to deliver exceptional customer experiences. Experienced in forecasting, stakeholder leadership, and process optimization.
MBA-trained leader skilled at improving service delivery, increasing revenue, and ensuring operational excellence in complex organizations.
Experience
Business Operations – Digital Products at Reliance, Inc. (2025-07 – Present)
Lead enterprise digital initiatives supporting 1,500+ internal users, improving operational efficiency and customer service capabilities across multiple departments
- Conduct financial and operational analysis supporting executive decision-making and investment prioritization.
- Identify emerging technologies to improve service delivery and operational performance.
- Partner with leadership teams to implement solutions improving employee productivity and internal service operations.
Business Operations - Innovation at Reliance, Inc. (2020-08 – 2025-07)
Founded and led the company's national innovation program supporting 300+ operational locations, identifying new technologies to improve operational efficiency and customer experience.
- Designed and launched four innovation pilots annually, reducing implementation costs by 50% through structured testing and analysis.
- Advised senior leadership on budget planning, forecasting, and operational strategy for technology initiatives.
- Delivered enterprise-wide presentations on innovation strategies and operational improvements.
Product Manager – Guest Technology & Connectivity at Carnival Corporation (2016-11 – 2020-08)
Extensive experience supporting global hospitality operations across 30+ cruise ships, improving guest satisfaction, launching revenue-generating services, and partnering with executive leadership to optimize operations.
- Led cross-department initiatives improving onboard guest connectivity services, increasing ancillary revenue by $5M+ annually.
- Delivered an $8 increase in per-guest spending through new service offerings.
- Introduced an industry-first crew internet program, improving employee satisfaction and operational communication.
- Conducted guest journey analysis to improve onboarding and service access, reducing service registration time by 25%.
- Partnered with operations leadership to ensure seamless service delivery across global fleet operations.
QA/IT Business Analyst at National Notary Association (2012-02 – 2016-11)
Collaborated with business leaders and product teams to improve digital services, operational workflows, and service delivery systems.
- Improved release cycles from bi-monthly to twice per month, increasing service improvements and operational responsiveness.
- Coordinated production support and quality assurance teams to ensure consistent service delivery.
- Led multiple small-to-medium operational improvement projects.
IT Analyst at TRIAD International ResMed Motor Technologies (2011-02 – 2011-10)
Coordinated IT operations in a manufacturing setting including researching issues, providing desktop support, and maintaining the organization's Enterprise Resource Planning (ERP) system.
- Coordinated IT operations in a manufacturing setting including researching issues, providing desktop support, and maintaining the organization's Enterprise Resource Planning (ERP) system.
- Audited and enhanced the security procedures within Vantage ERP resulting in increased data and network security.
Business Analyst - CRM at SFW, LLC.
Worked closely with the CEO to support and take on the various responsibilities in a start-up environment. Involved in requirements gathering, training, the sales process, and customer service support.
- Facilitated communication between front-end users and management by pinpointing issues with the product. This enabled the development team to create a solid software development roadmap to address the main concerns.
- As the manager of the customer relations department, we improved communication with clients by establishing a suite of communication channels. This allowed the company to receive constant feedback and maintain its commitment of quality customer service.
- Reduced client implementation timelines from one month to two weeks.
Education
Master of Business Administration in Business Administration – California State University, Northridge
Bachelor of Science in Information Systems – California State University, Northridge

