Yekaterina Fishman

A multidisciplinary designer with 10+ years of experience leading visual direction and supporting creative strategy in the fast-paced software industry. Skilled at translating complex technical concepts into clear, compelling visuals across digital, marketing, and product channels. Driven by the belief that creative excellence and operational efficiency go hand in hand — and that the best work comes from structured thinking, open communication, cross-functional collaboration, and a relentless commitment to clarity.

Sr. Art Director, Brand + Visual Systems at SmartBear (2023-08 – 2026-05)

• Successfully led substantial visual identity refresh. Built out design resources in Figma - shareable variable and component libraries, extensive template libraries for digital, web, marketing assets, and guidelines to make the transition easy to scale.
• Collaborated cross-functionally with strategy, product, and marketing stakeholders to visualize new corporate story and created supporting materials for internal and external use.
• Led the branding of a new strategic agentic AI product and AI initiative.
• Managed concurrent workloads of multiple key projects with shifting priorities and ensured on time delivery without compromising quality.
• Maintained brand consistency while continuously elevating visual creative to keep campaigns fresh, engaging, and strategically aligned.
• Led the set up and maintenance of marketing asset library to improve efficiency in distribution and version control of assets for 25+ products. Created extensive documentation to help with on boarding.
• Collaborated with facilities team to brand all SmartBear offices addressing location-specific requirements and creating environments to reflect company culture.
• Trained and managed designers fostering open communication and collaboration.

Brand Design Manager and Art Director at SmartBear (2021-01 – 2023-08)

• Logo design
• Application and web assets
• Prototype / UX/UI design

Contractor / Graphic Designer / Sr. Graphic Designer at Freelance (2015-01 – 2021-01)

• Brand Identity
• Web and marketing assets

Graphic Designer at Aegis IT Solutions (2018-04 – 2021-08)

• Brand Identity
• Web and marketing assets

Contractor / Graphic Designer at Parkscape App (2023-08 – Present)

• Logo design
• Application and web assets
• Prototype / UX/UI design

Bachelor of Art – Massachusetts College of Art and Design (2011)

– London College of Communication (2007)