Yuliya Kralevska
INFLUENCER MARKETING | CREATOR PARTNERSHIPS | AFFILIATE & PERFORMANCE MARKETING
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About
Influencer and affiliate marketing leader with 5+ years building creator and affiliate programs for consumer app and health-tech brands across the US, UK, and Australia, owning the full partnership lifecycle from sourcing and negotiation through measurement and scaling programs from zero into attributable revenue.
Experience
Senior Affiliate & Influencer Marketing Manager - NUROPOD
(2026-04)
- Own end-to-end affiliate partner outreach, recruitment, and relationship management, negotiating terms that scaled the program to 50+ active partners and $300K+ in revenue at 5.5x ROI.
- Manage celebrity and talent relationships for launches and brand awareness, including partnerships with Mel Robbins, The Minimalists, Mayim Bialik, Matthew Hussey, Tom and Lisa Bilyeu, Louisa Nicola.
- Run podcast integrations and brand activations, coordinating partner deliverables and campaign execution from brief through delivery.
Senior Influencer Marketing Manager - HILY
(2021-09 - 2026-04)
- Sourced, briefed, and managed 500+ creator partnerships across YouTube, TikTok, and Instagram, running 50+ concurrent campaigns with ownership of timelines, budgets, deliverables, and approvals.
- Designed and negotiated bonus-based incentive models for macro-tier creators, rewarding performance over flat fees and delivering 50M+ organic reach within three months on a $100K budget.
- Pioneered TikTok Spark Ads campaigns with 200+ creators, achieving a 256% increase in reach and 596.6M hashtag views in a single quarter; executed Instagram Reels Partnership Ads that delivered higher CTR than standard formats through platform-optimized creative.
- Organized offline creator activations on a sub-$10K budget, including a creator-led dating show that delivered 400K+ YouTube views, and supported on-site brand activations with creators generating 10M+ views in select locations (San Diego, LA).
Education
MA - Marketing - Stockholm University, Stockholm Business School
MA - Marketing - University of Washington, Foster Business School
BA - International Relations, Communications & Regional Studies - Taras Shevchenko National University, Institute of International Relations
