Zarqa Mushtaq

I am a Meta Ads Expert and Performance Marketer with 4+ years of experience running result-driven advertising campaigns for e-commerce and DTC brands, lead generation, and businesses across multiple industries. Proven track record of generating quality leads, increasing sales, and scaling revenue through audience research, full-funnel strategy, creative testing, conversion tracking, and data-driven budget optimization. Skilled in managing six and seven-figure ad budgets while protecting ROAS

Performance Marketer | Meta Ads Expert | Creative Strategist | AI-Enhanced Marketing - Self-Employed - Remote

(2022-01)

Provides Performance Marketer | Meta Ads Expert | Creative Strategist | AI-Enhanced Marketing for businesses across the United States, Australia, Canada, the United Kingdom, Pakistan, the Middle East, and other regions.

• Managed 20+ Meta Ads campaigns for e-commerce, DTC, and wellness brands across multiple international markets
• Delivered measurable ROAS improvements for client accounts, driving consistent growth in revenue, orders, and conversion rate
• Built full-funnel and strategies and audience architecture that reduced wasted ad spend and improved campaign efficiency
• Designed and tested 50+ ad creative variations using data-backed frameworks, improving click-through rate and CTR
• Managed complete campaign lifecycles — from audience research and creative briefing to launch, optimization, and reporting
• Built reusable creative-testing and audience frameworks applied across multiple niches and industries
• Reduced campaign testing time by leveraging Generative AI for rapid ad copy and creative prototyping.