Zhana McAnally

Guest Experience and Operations Leader with 7+ years of experience across retail, hospitality, sales, visual merchandising, and brand experiences. Skilled in leading teams, driving sales through personalized guest interactions, maintaining high operational and visual standards, and creating engaging customer experiences. Experienced in coaching team members, coordinating daily operations, executing promotional initiatives, and building strong connections between customers and brands.

Marketing & Social Media Specialist - Starbucks - Douglasville, GA

(2024-07)

• Supported seasonal promotions, new product launches, and limited-time offers to increase customer awareness and engagement.
• Maintained brand standards through consistent product presentation, store merchandising, and customer experience.
• Monitored inventory and product availability to support sales goals and minimize waste.
• Led team coordination, training, and daily operations while ensuring efficient service and company standards.

Creative Director/ Casting & Talent Coordinator - Freelance/ Self Employed - Atlanta, GA

(2019-12)

• Shape visual identities for fashion campaigns, editorials, commercials, and branded content through talent, styling, beauty, locations, and art direction.
• Cast models and on-camera talent based on brand positioning, audience, chemistry, character, and camera presence.
• Direct talent movement, posing, performance, and composition to achieve intentional imagery aligned with the concept.

Lead Guest & Customer Operations - Your 3rd Spot - Atlanta, GA

(2023-05 - 2025-10)

• Led daily guest operations in a fast-paced environment, ensuring efficient service, strong customer engagement, and a welcoming experience.
• Supervised and coached team members, delegated responsibilities, and coordinated shift workflow to meet operational and sales goals.
• Increased sales through product recommendations, promotional campaigns, seasonal launches, and personalized customer interactions.
• Monitored inventory, product presentation, and promotional execution while maintaining brand standards and identifying opportunities to improve sales and guest satisfaction.

Visual Manager - H&M - Atlanta, GA

(2021-06 - 2023-08)

• Executed visual merchandising strategies by styling mannequins, organizing product displays, and maintaining brand standards to create an engaging shopping experience.
• Implemented seasonal campaigns, promotional displays, and product placements to highlight new collections and support sales initiatives.
• Analyzed store presentation and product performance to optimize merchandise placement, improve customer engagement, and maintain a cohesive brand aesthetic.

B.A in Mass Communication - Radio, Television & Film. Minor in Fashion. - Clark Atlanta University (2019-08 - 2023-05)