Zhariya Smith
Social Media Marketing Professional
Hire this person
Send a job offer directly to this candidate
About
Experienced Social Media Manager adept at maximizing brand engagement and digital presence. Skilled in crafting compelling content, analyzing audience metrics, and executing successful online strategies. Proven track record of enhancing brand visibility, engaging target audiences, and driving organic growth. Proficient in leveraging the latest digital marketing tools to achieve organizational objectives effectively.
Experience
With over 7 years of experience in digital marketing, social media strategy, and content creation, I specialize in building authentic, engaging brand narratives across platforms like TikTok, Instagram, LinkedIn, YouTube, and X. I’ve led high-performing campaigns for nonprofits and personal brands—earning over 2 million impressions—and manage everything from influencer collaborations to ghostwritten executive content. My work combines cultural insight, analytical thinking, and creative execution to drive visibility, community growth, and digital transformation.
📌 Past roles include Social Media Manager at Hearts by Faith International, Assistant Store Manager at Starbucks, and content creator with a dedicated YouTube audience of 10K+ subscribers.
Education
M.A. in Communication – Georgia State University
Focused on digital storytelling, strategic messaging, and audience engagement in modern media landscapes.
B.S. in Digital Audiences/Marketing – Arizona State University
Specialized in social media strategy, analytics, and content creation for web-based platforms.
