Andrea Bertoli

Senior marketing professional with 10+ years of experience at L'Oréal and Procter & Gamble, leading Beauty, Personal Care, Healthcare and FMCG brands across Latin America. Expertise in brand strategy, consumer insights, innovation, product launches, portfolio management, 360° marketing, go-to-market strategy and P&L management. Strong ability to translate consumer and market insights into growth opportunities, combining creativity, commercial thinking and financial discipline.

Experienced leading agencies, cross-functional teams and regional projects across multiple Latin American markets.

Senior Product Manager | L'Oréal Paris Skin Care at L'ORÉAL (2016-01 – 2018-12)

Brands: L'Oréal Paris Skin Care, Body Care & Sublime Bronze | 2 direct reports

• Led the Skin Care category business in Chile, responsible for growth, market share, sales, profitability and brand equity.
• Developed and executed 360° marketing strategies across communication, media, digital, point of sale and brand investment.
• Transformed consumer research, trends and Nielsen market data into insights and strategic business decisions.
• Led innovation and product launch decisions, adapting global strategies and portfolios to local consumer and market needs.
• Managed creative strategy and campaign development with McCann, including creative briefs and advertising assets.
• Owned P&L, marketing budget allocation, portfolio and pricing strategy.
• Led cross-functional projects and managed and developed a two-person team.

Senior Regional Product Manager | Metamucil & Pepto-Bismol at PROCTER & GAMBLE (2013-01 – 2014-12)

Markets: Latin America | 1 direct + 2 indirect reports

• Led regional business and marketing strategy across Latin America, responsible for brand growth, market share, sales and profitability.
• Developed regional brand, communication, media and investment strategies based on consumer, competitive and financial insights.
• Led regional innovation and product launches through cross-functional teams spanning R&D, Finance, Legal, Technical, PR and Commercial Operations.
• Managed regional portfolio strategy, P&L, marketing investment and pricing.
• Led creative agency briefing and regional communication development.
• Led a cultural integration initiative supporting the P&G–Teva joint venture.

Senior Regional Product Manager | Vicks at PROCTER & GAMBLE (2012-01 – 2013-12)

Markets: Argentina, Peru & Venezuela

• Led brand strategy and business performance across three Latin American markets.
• Used consumer, customer, competitor and financial insights to define "Where to Play / How to Win" growth strategies.
• Developed integrated go-to-market plans across media, trade, shopper marketing, pricing and portfolio.
• Partnered with key retailers to improve brand and portfolio performance at point of sale.
• Led consumer research and pharmacist/physician influencer programs.

Regional Product Manager | Eukanuba & Iams at PROCTER & GAMBLE (2010-01 – 2012-12)

• Led regional strategy and execution of the new Eukanuba portfolio across Latin America.
• Developed growth and go-to-market strategies for Brazil, Mexico and Central America.
• Managed portfolio optimization, competitive analysis and retail activation.
• Partnered with key retailers and led consumer and in-store activation programs.

Senior Marketing Purchases Manager / Marketing Purchases Manager at PROCTER & GAMBLE (2007-01 – 2010-12)

• Developed regional sourcing strategies for creative, design, advertising production, PR, influencer and shopper marketing agencies.
• Led Latin American agency capability and Influencer Marketing sourcing initiatives.
• Negotiated strategic agency, supplier and celebrity partnerships for major P&G brands.
• Led university recruiting initiatives for high-potential talent.

Marketing Assistant at BANCO COMAFI (2005-01 – 2006-12)

Marketing Specialization in Marketing – Universidad Argentina de la Empresa (UADE) (2004-01 – 2005-12)

Bachelor's Degree in Business Administration – Universidad Argentina de la Empresa (UADE) (2000-01 – 2004-12)