Yannick Brideau

Bilingual (French/English) sales professional with 10+ years across automotive retail, non-prime finance, and B2B account development. Proven track record of growing territory revenue, exceeding sales targets, and building long-term dealer relationships across Western Canada.

Account Development Executive – Western Canada - CDK Global - Western Canada

(2025-06)

• Drive new business and grow market share across a Western Canada territory by prospecting and closing competitive dealership accounts (conquest sales).
• Sell the full depth and breadth of CDK's cloud-based SaaS product portfolio, including CRM, DMS, and desking solutions, to franchised and independent dealerships.
• Generate consistent pipeline through daily outbound prospecting and cold calling into competitive accounts.
• Build and execute strategic account plans, forecasting sales results across short- and long-term horizons.
• Partner with internal channel teams and apply consultative, solution-based selling to align dealership needs with CDK technology.
• Manage a field-based territory requiring extensive travel and in-person relationship building, consistently meeting or exceeding assigned sales plan.

District Manager – Vancouver & Okanagan / Remote BC - iA Auto Finance - Vancouver, Okanagan, Remote BC

(2019-10 - 2024-05)

• Captured and expanded a non-prime retail finance territory across Vancouver, the Okanagan, and remote BC, an under-penetrated market at the time of hire.
• Educated finance managers at franchised and independent dealerships on non-prime lending, building trust in a segment many prime finance managers found difficult to navigate.
• Doubled the territory's book of business while maximizing market share in a highly competitive finance retail space.
• Managed the full dealer relationship lifecycle, including onboarding, contract review, agreement compliance, and fraud prevention, while building cross-functional expertise across credit, income, funding, and sales.
• Consistently met monthly sales targets through a relationship-driven, consultative sales approach.
• Designed and delivered tailored dealership incentive programs across multiple levels of dealership management.

Credit Manager & Sales Executive - South Trail Chrysler

(2016-02 - 2019-06)

Credit Manager: March 2018 – June 2019 | Sales Executive: February 2016 – March 2018

• Promoted internally to Credit Manager in March 2018 after two years as a top-performing Sales Executive at Canada's largest Chrysler dealership.
• Structured prime and non-prime finance deals while maintaining strong relationships with dealership lending partners.
• Monitored market trends to identify new lead sources and finance solutions supporting customer retention.
• Mentored new sales staff, acting as a role model for the sales process and performance expectations.
• Recognized as Top Sales (2016–2017) and Sales Excellence Member; AMVIC Certified; Safety Committee member.

Sales Representative - Courtesy Chrysler

(2014-04 - 2016-01)

• Generated new vehicle sales opportunities through cold calling, self-marketing, manufacturer advertising, and converting service appointments into sales leads.
• Achieved Top Sales honors in first full year (2015) by exceeding all assigned sales targets.
• Mentored new sales representatives on dealership sales process and customer experience standards.

High School Diploma - Bilingual - Bishop Grandin High School (2011)

Automotive Program - Southern Alberta Institute of Technology (SAIT)