Bình Dương

Digital Media Supervisor combining technical analytics expertise with high-volume campaign execution capabilities. Specialized in building scalable marketing systems and frameworks that enable consistent performance across huge monthly creative assets and multi-platform operations.

Digital Media Supervisor at PHARMACITY (2022-03 – 2025-11)

(HEALTHCARE RETAIL CHAIN)

• Managed end-to-end digital advertising strategy with $100K monthly budgets across all popular platforms. Manage huge effort crossfunction & volume creative 1,000+ creative assets monthly with daily performance tracking and post-level optimization
• Developed SQL-driven analytics framework with Looker Studio & Power BI dashboards, improving campaign ROAS by 25%
• Built and mentored team of 5 marketing specialists, establishing standardized SOPs and comprehensive training programs that improved operational efficiency by 35% and reduced new hire ramp-up time by 40%
• Collaborated with Brand, Data Science, and Store Operations teams to align digital campaigns with omnichannel growth initiatives, contributing to 28% year-over-year revenue growth

Digital Media Manager at THE STORY COMMUNICATION (2020-06 – 2022-02)

(FULL-SERVICE DIGITAL AGENCY)

• Strategic clients: Pharmacity, NCB Bank, Ajinomoto, SwanBay
• Managed diverse portfolio of 15+ client accounts across retail, technology, finance, and e-commerce sectors, developing customized performance marketing strategies across all popular platforms
• Served as primary strategic advisor for key accounts, conducting quarterly business reviews and presenting data-driven recommendations that drove account retention and expansion

Digital Marketing Executive at THE GIOI THO (2019-09 – 2020-05)

(HOME SERVICES MARKETPLACE APP)

• Launched integrated digital marketing initiatives for B2C home services platform, increasing organic website traffic by 60% through strategic SEO optimization including technical improvements and content strategy
• Optimizing ad copy and targeting parameters to achieve 67% conversion rate improvement and 40% reduction in cost-per-click

Business Administration – University of Finance (2013 – 2017)

Marketing – University of Finance