Châm Ngô

Senior Product & Brand Designer with 9+ years of experience in visual and brand design, including 5+ years specializing in digital product and UI/UX design. Skilled in end-to-end product design — user research, interviews, data-informed design, information architecture, wireframing, prototyping, design systems and usability testing — with additional strength in brand identity, visual direction and AI-assisted design workflows. Proven experience collaborating with cross-functional and remote teams across Vietnam, Hong Kong and Dubai, particularly within Web3, technology and digital-product environments.

Senior Product & Brand Designer at Hot Cross

Cross-chain Infrastructure & Web3 | Sep 2021 – Oct 2025

Concurrent with Sapo Technology (2021–2022) — flexible hours

• Joined post-launch to grow and evolve Hot Cross’s multi-chain Web3 suite, including bridging, staking, NFT minting, wallet connectivity, and APIs across 4+ blockchains (Ethereum, BNB Chain, Avalanche, and Polygon).

• Contributed to product development by optimizing dashboards and landing pages for Hot Cross and HotDog, its loyalty token.

• Redesigned blockchain user flows across wallets, DeFi, and NFT experiences to improve usability, enhance security, and reduce friction.

• Led user research and usability testing to identify friction points and validate design decisions.

• Partnered closely with Product and Engineering teams to translate technical requirements into intuitive, implementation-ready experiences.

• Managed brand assets and NFT collections, and created marketing visuals for X (Twitter) and the company blog.

• Designed pitch decks and whitepapers to support fundraising efforts.

Web3 Wallet Rebrand & Staking Ecosystem | Oct 2023 – Aug 2025

• Following Hot Cross’s acquisition by Frontier, a wallet supporting 65+ blockchains and users across 160+ countries, led end-to-end UI/UX design for its rebrand into Self Chain, covering the website, blog, landing pages, staking hub, dashboard, and DAO governance.

• Applied a Discover–Define–Design–Validate UX process, leveraging Frontier user data to design migration flows that retained existing wallet users while onboarding new Self Chain users.

• Collaborated cross-functionally with the founder and key stakeholders to align design decisions with product goals.

• Designed user flows, wireframes, and a reusable UI component library across products.

• Validated the rebrand through a community vote, achieving 100% approval ahead of the on-time launch at Token2049 Dubai 2024. The launch helped grow the community to 200,000+ members and supported listings on Binance, HTX, and Crypto.com.

SaaS, Enterprise & E-commerce | Jun 2021 – Oct 2022

• Created and managed Sapo’s design system, establishing consistent UI patterns across the product suite.

• Designed and shipped features for Sapo POS, Sapo Express, and the Sapo website homepage.

• Supported feature design for the Beemart app, a sister product within the Sapo ecosystem.

• Led market and user research to identify user needs and inform product decisions.

• Designed wireframes, interaction models, and prototypes for core product flows.

• Reported directly to the Head of Design and collaborated with Business Analysts and QA testers before developer handoff. Worked closely with Product, Engineering, and Marketing teams to align on delivery timelines.

• Mentored interns, led design-sharing sessions, and supported 2D design for internal communications.

Apr 2019 – May 2021

• Worked directly with clients to gather requirements and understand project goals.

• Designed a website and customer service app for EVN SPC, along with UI/UX designs and promotional materials for web and mobile app products across diverse industries.

• Produced marketing materials and packaging designs aligned with brand guidelines.

• Managed production quality and presented design documentation to clients and internal teams.

• Pitched projects alongside company leadership in collaboration with partner agencies.

Dec 2017 – Mar 2019

• Created 2D graphics and visual assets for in-house real estate and interior design projects.

• Managed and maintained brand assets to ensure visual consistency across projects.

• Designed print materials and brochures, and supported the internal communications team with company events.

• Designed mascot characters in collaboration with the motion design team for TV commercials (TVCs) and project videos.

• Oversaw production quality and managed project timelines.

Mar 2016 – Jul 2017

• Designed 2D graphics, marketing visuals, and landing pages for performance-driven campaigns across Facebook, Google, and Zalo.

• Promoted to Team Lead as the project scaled, managing and mentoring a five-person design team.

• Provided creative direction, conducted design reviews, and delivered cross-functional training to the team.

• Collaborated with Marketing to optimize designs for user engagement and conversion.

• Delivered design consultations and cross-departmental training to raise visual standards and strengthen internal capabilities.

B.A. in Graphic and Multimedia Communication Design – IT Plus Academy – Hanoi National University (2012 – 2015)

Best Student Award — UX Foundation Course, taught by Nguyen Vuong Chung (2025)