Commercial Operations and Sales force Effectiveness Cum Compliance Manager at LIFEPHARMA/ITALFARMACO VIETNAM (2024-05 – 2026-01)
- Partner with leadership team to drive operational excellence, strategic resource planning, and commercial effectiveness aligned with organizational priorities
- Lead cross-functional initiatives focused on field force optimization, compliance governance, and performance improvement across commercial operations
- Design and implement KPI governance frameworks and performance monitoring systems enabling leadership visibility and execution tracking
- Drive organizational change management and process improvement initiatives to enhance operational efficiency, reporting accuracy, and business sustainability
- Provide strategic recommendations through data analytics, CRM insights, and business performance assessments supporting leadership decision-making
- Lead compliance and risk management initiatives to ensure alignment with regulatory standards and corporate governance requirements
- Coordinate process enhancements, training programs, and system implementation initiatives supporting continuous operational improvement
Performance Management & Innovation Manager at HOAN MY Medical Corporation (2023-08 – 2024-04)
- Oversaw performance management across 21 hospitals and clinics nationwide
- Developed enterprise KPI frameworks, scorecards, and performance review processes for executive leadership
- Conducted strategic performance analysis and presented recommendations directly to senior leadership and GCEO
- Led cross-functional performance review discussions and facilitated improvement initiatives across multiple business units
- Implemented reporting systems and Power BI dashboards to improve visibility and data-driven decision-making
- Supported leadership alignment by identifying operational gaps and driving corrective action plans
Sales Effectiveness& Business Analytics Manager at Amway Vietnam Co., Ltd (2022-08 – 2023-08)
- Led business analytics and commercial performance initiatives supporting strategic business planning
- Managed annual business planning processes, incentive design, expense control, and executive reporting
- Coordinated regional and local alignment on business systems, reporting standards, and operational processes
- Developed dashboards and executive reports to support leadership decision-making and organizational performance reviews
- Led and coached a high-performing analytics team while driving cross-functional collaboration across Sales and Training functions
Sales Exellence Manager at MSD (2020-04 – 2022-07)
- Led strategic Sales Force Effectiveness (SFE) initiatives across multiple business units to support organizational priorities and growth objectives
- Directed major strategic projects including Territory Design, Segmentation & Targeting, Omni-channel implementation, and Field Force Optimization
- Collaborated with leadership teams to develop and execute commercial strategies aligned with regional guidelines and local business priorities
- Managed performance tracking, incentive programs, KPI governance, and sales capability development initiatives
- Led cross-functional transformation projects that improved operational efficiency and achieved approximately 25% cost savings through digital interaction implementation
- Managed and coached SFE and CRM teams to ensure effective execution and continuous improvement
Sales Planning & Control at Công ty TNHH Sony Electronics Việt Nam (2018-03 – 2020-03)
1.Sales Planning: Demonstrate a proven track record in developing and executing integrated marketing and communication plans, fostering collaborative approaches with sales leaders and teams. Oversee daily, weekly, and monthly Sell-In/Sell-Out reports, ensuring accurate tracking of dealer accomplishments and FC volumes to maximize effectiveness. Collaborate with sales and marketing teams to ensure the demand consensus process delivers on agreed-upon dealer KPIs and market demand analyses, providing actionable volume forecasts and addressing gaps promptly to meet business objectives. Communicate with sales personnel in forecasting monthly figures and consolidate data for Seihan meetings. 2.Sales Control: Summarize and analyze sales progress and inventory status, proposing timely and efficient movement strategies to supply dealers.
Manage Business
Intelligence tools and data analyst services to ensure the availability and accuracy of data for weekly and monthly reviews according to business requirements. Analyze and implement recommendations on SKU-ranging to maximize effectiveness. 3.Business Support: Provide support to senior sales management in preparing sales analyst presentations and generating ad-hoc analyses to facilitate decision-making and communication with dealers
SalesForce Effectiveness Executive at Astrazeneca (2013-09 – 2017-07)
- 1. Field Force Effectiveness (FFE) Accountabilities: Lead the entire FFE process, encompassing planning, sales team communication, and execution tracking for flawless deployments. Provide monthly, quarterly, and annual regional analysis of FFE implementation, driving data management and processing of customer profiling, targeting, and field force calls and activities. Deliver monthly KPI reports highlighting key insights and action plans
- 2. Bonus Scheme Development: Design and develop bonus schemes, programs, and contests to effectively drive field force activities. Review and align bonus schemes to ensure consistency and effectiveness
- 3. Target Setting: Exercise full control over the target-setting process to ensure alignment with the annual budget at the company level, ensuring targets are challenging yet reasonable
- 4. Segmentation & Targeting: Lead the Segmentation & Targeting (S&T) process, implementing and evaluating strategies to help field forces allocate resources efficiently and differentiate interactions with healthcare professionals (HCPs)
- 5. Project Management: Lead projects aimed at building and strengthening information hubs and access, maximizing system intelligence to support field force and marketing effectiveness
- 6. Training: Introduce SFE KPIs, emphasizing the role of Medical Representatives in the field and the impact of call activities on business success. Provide CRM training to understand its capabilities and encourage investment in its usage. Conduct training on the target-setting and KPI-setting processes, ensuring relevance to performance assessment and bonus structures. Deliver S&T process training to marketing and field force teams for implementing the new framework for key priority products
Management Information System Executive at Astrazeneca (2006-05 – 2015-08)
Overseeing all aspects of data management and bonus programs. This entails developing implementation strategies for data management initiatives and ensuring their impact across various business areas. Additionally, managing projects comprehensively, from initial business analysis to the execution of sales statements, promotion processes, and bonus payment
- Develop and implement management information systems to support strategic planning and decision-making processes
- Oversee data collection, analysis, and reporting activities to provide actionable insights to senior management
- Collaborate with stakeholders to identify information needs and requirements, ensuring alignment with business objectives
- Lead the design and optimization of dashboards, reports, and other data visualization tools for effective communication of key metrics and trends
- Ensure the accuracy, integrity, and security of management information systems and data assets
- Stay abreast of emerging trends and technologies in management information systems and recommend innovative solutions for continuous improvement
- Provide training and support to end-users to enhance their understanding and utilization of management information systems
