Ha Bui

Growth-first marketing leader with 10+ years of experience across edtech, banking, digital, and consumer businesses in Vietnam. Strong in go-to-market, lifecycle, product marketing, and cross-functional execution, with a track record of turning customer, market, and product insights into measurable business growth.

Marketing Director (Consultant) at Fu Rong Hua Restaurant Chain (2026-07 – Present)

• Built an end-to-end growth system across 3 restaurant properties, linking paid acquisition, enquiries, bookings, transactions, and revenue.
• Developed the annual marketing and growth plan and led the GTM/opening strategy for a new premium restaurant property.
• Built performance dashboards and weekly optimization routines across funnel conversion, promotions, dayparts, products, and branch performance.
• Drove approximately 3–10% MoM revenue growth per property for two consecutive months through media, offer, funnel, and revenue optimization.

Campaign Expert/ Loyalty Program Owner at National Citizen Bank (2024-12 – 2025-06)

• Led end-to-end campaigns for CASA, credit cards, and fixed deposits, covering planning, creative development, digital activation, optimization, and reporting.
• Used segmentation, funnel analysis, and performance data to improve acquisition efficiency, campaign impact, and customer engagement across app, web, SMS, email, and paid channels.
• Worked closely with Product, Platform, Data teams, and external agencies to launch integrated programs, improve customer-facing journeys, and deliver recommendations to senior management.
• Owned the Loyalty Program workstream, defining the concept, customer journeys, reward logic, business requirements, and key functional features.

Vietnam Growth Marketing Manager at Cambly Inc. - An ed-tech startup backed by Y-Combinator, Bessemer Venture, and Benchmark. (2020-03 – 2024-04)

• Built and scaled Cambly Vietnam from launch, with ownership across local GTM, pricing, growth, lifecycle, customer experience, and market development.
• Worked with global product and internal teams to bring market feedback, user pain points, and local insights into product, messaging, and customer journey improvements.
• Owned go-to-market strategy and execution across paid, influencer, affiliate, email, social, and customer success channels, helping grow B2C revenue in Vietnam to over US$1M in the first year, reduce CAC by 50%, improve conversion by 15%, and cut fraud-related costs by 90%.
• Built the local growth engine through a network of 30+ creators per month and grew social and email from zero to 22K+ followers and a 1M+ email database.
• Expanded the business into B2B, growing the segment from zero to 20% of total market revenue through new segment identification and tailored growth programs.

Senior Business Development – Team Lead at MicroAd Vietnam – Japanese-based digital agency (2016-05 – 2019-12)

• Managed strategic client accounts for a Japanese digital marketing agency, owning relationship growth, revenue targets, and day-to-day account development.
• Worked closely with clients to identify growth opportunities, develop tailored proposals, and deliver integrated solutions aligned with business needs.
• Coordinated with internal teams across account, planning, and creative functions to ensure smooth execution and strong client outcomes.
• Built and maintained long-term relationships with clients including Uber, Grab, UnionPay, Panasonic, Vinmec, and Tinder, while consistently exceeding 100% of KPIs, achieving US$30K+ average monthly revenue, and driving 7–10% monthly growth.

Co-founder at Noteller - A local stationary brand (2015-12 – 2019-12)

• Co-founded a local consumer brand and led strategy, product development, sales, marketing, operations, and finance.
• Built and ran the business day to day, gaining hands-on experience in customer behavior, commercial growth, and profitability.
• Increased revenue by 130% in 2 years.

Bachelor of Science in Business Administration: Marketing Concentration, Studio Art Minor – Colby-Sawyer College (2015-05)