Hoa Vũ

Highly motivated Marketing professional with over 8 years of experience in technical marketing within the Test & Measurement and industrial equipment industry. Proven track record in developing and executing integrated marketing plans, managing multi-channel digital campaigns, and organizing technical events including Seminars, Exhibitions, Workshops, Roadshow.etc.. Seeking to leverage technical English proficiency and extensive experience in B2B marketing to contribute to business growth as a Market Initiative Manager.

Marketing Manager at EMIN Viet Nam,.JSC (01/2020 – Present) • Lead and execute integrated marketing strategies for diverse technical portfolios, including electrical/electronic measurement, automation, and industrial equipment.

• Develop and manage monthly/annual/quarterly marketing plans and budgets to drive regional business growth.
• Oversee cross-functional teams (Content specialists, video production, translators) to ensure high-quality content delivery.
• Manage digital marketing channels (Website, Google, Facebook, Youtube, Tiktok, Email) to generate leads and track performance metrics (ROI, conversion rates).
• Organize and execute both online and offline marketing events, including technical seminars and corporate workshops. Especially work closely to the organizer of the biggest exhibition in Viet Nam like: OMG, Reed tradex, VINEXAD,etc for the best price and service.
• Facilitate direct communication with international partners to align marketing efforts with global strategies and localize product content.

Marketing

Specialist at EMIN Viet Nam,.JSC (12/2017 – 12/2019) • Managed multi-channel marketing campaigns including content creation for technical websites and social media platforms.

• Pioneered the creation of the company's official Youtube channel, managing the full production cycle: scriptwriting, set-up, filming, and editing of product videos.
• Coordinated logistics for major tradeshows, exhibitions, and internal company events.
• Collaborated with international manufacturers to develop promotional materials and product launch strategies.

Translation

Specialist at EMIN Viet Nam,.JSC (09/2017 – 11/2017) • Translated technical specifications, user manuals, and catalogues to ensure accurate product representation.

• Managed content localization and updates for the company website.

Marketing Foundation – Hana Vu (04-2021) Bachelor Degree in English for Science & Technologies – Hanoi University of Science and Technology (2013 – 2017)