Hùng Phạm Tấn

Adaptable Product Lead, Product Owner and Business Analyst with 10+ years driving large-scale digital transformation. From Logistics, E-commerce & Loyalty to Real Estate and Healthcare. I lead cross-functional squads to define product vision, own backlog, gather requirements, automate complex workflows, and deliver integrated platforms end-to-end.

My focus: turning business complexity into structured digital products that drive operational efficiency and sustainable growth.

Product Lead at ITL Corporation (2023-08 – Present)

Project: Digitalized Logistics Platform & TMS

• Defined product vision and roadmap from scratch, owned full backlog and led sprint planning for all 12 modules.
• Bridged Biz–Product–Tech across a 35-person squad. Aligned stakeholder expectations, managed delivery risks, and ensured on-schedule releases.
• Owned end-to-end documentation: PRDs, SRS, User Story, Acceptance Criteria and UI/UX designs for the entire platform.
• Customer-supplier connectivity, integrated logistics services, automation flows. Eliminating manual operations and giving all parties real-time visibility across the supply chain.
• Led the successful 0-to-1 launch of the platform in 9 months, delivering 12 modules for 3 enterprise clients and reducing manual processing time by 70%.

Product Lead at Hung Thinh Group (2022-05 – 2023-05)

Project: Smart City Ecosystem (MerryPassport Super App & Loyalty)

• Owned full product strategy, feature roadmap for a super app integrating 10+ services with no internal tech team to rely on.
• Sole coordinator between business stakeholders and a full outsourcing team. Defined requirements, reviewed deliverables and maintained product quality end-to-end.
• Designed digital onboarding flows, omnichannel loyalty architecture and UX for the entire super app ecosystem.
• Super app ecosystem, multi-service integration, digital onboarding, and omnichannel engagement across touchpoints.
• Owned the end-to-end solution from biz strategy to PRD/SRS and UI/UX, enabling dev and vendor teams to roll out 10+ services without scope creep.

Product Owner at Haravan Technology Corporation (2020-06 – 2022-04)

Project: E-commerce & Loyalty Platform

• Owned product backlog, sprint planning and backlog grooming as sole PO for a live platform serving 300+ merchants. Running 2-week sprint cycles with 5 devs and 1 QC.
• Concurrently covered full BA responsibilities: requirements gathering, gap analysis, BRD/SRS/User Story/Acceptance Criteria writing and UAT.
• Managed merchant and business stakeholder expectations. Sole point of contact between product, tech and business teams throughout all sprint cycles.
• Built an omnichannel customer platform, synchronized the customer experience across online and offline channels, membership tiering, and personalized campaign engine to drive customer retention.
• Served as the single point of truth for both product strategy and business, driving seamless 2-week sprint cycles for a live platform serving 300+ merchants with 100% delivery alignment.

Product Owner at Dat Xanh Group (2019-04 – 2020-05)

Project: Real Estate O2O Platform (ERP, CRM)

• Led end-to-end requirements gathering and process mapping for sales operations across 3 departments and 300+ users.
• Defined user story, acceptance criteria and delivery scope for 10 modules, coordinating a 30-person tech team.
• Managed multi-department stakeholder alignment, ensuring all groups agreed on scope, priority and go-live timeline.
• End-to-end digital transformation for sales operations and financial tracking, giving leadership the first integrated view of the entire business in one system.
• Delivered 10 core modules in 7 months for 300+ cross-department users. Empowering sales agents to engage qualified leads, accurately match customer preferences with real-time inventory, and significantly accelerate deal closure cycles.

Business Analyst at QA Solutions (2016-09 – 2019-03)

Project: Healthcare System (HIS, EMR & WMS)

• Analyzed complex clinical workflows and documented requirements for HIS/EMR/WMS across 3 mid-to-large hospitals, from patient intake to clinical operations and pharmacy management.
• Managed full project lifecycle per hospital, requirements sign-off, development coordination, UAT planning and go-live.
• Conducted gap analysis between existing paper-based processes and the new digital system, resolving scope conflicts under tight deployment timelines.
• Successfully deployed for 3 major hospitals (Eye Hospital of HCM City, Ha Dong Eye Hospital, Traditional Medicine Institute HCM City).
• Replaced paper-based workflows with fully digitalized clinical operations and medical-pharmaceutical warehouse management.
• Navigated highly complex clinical workflows and organizational resistance to achieve a 100% UAT pass rate across 12 modules, with rapid 2-3 month deployment cycles per hospital.

Business Analyst at Toan Cau (2014-09 – 2016-08)

Project: Healthcare System (HIS, EMR & WMS)

• Solo BA handling full requirements gathering, workflow analysis and documentation across 3 hospitals.
• Managed hospital stakeholder alignment across clinical staff, administration and IT. Independently driving scope agreement and deployment planning per project.
• Successfully deployed for 3 major hospitals (Dai Phuoc General Clinic, Di An Medical Center, HCM City Hospital of Dermato). Establishing the first structured digital workflow from patient intake to discharge.
• Independently mastered complex healthcare workflows from scratch to deliver fully integrated solutions in as fast as 2 months per hospital.

ISO/IEC 27001:2022 ISMS in Awareness & Internal Auditing Methodology – BSI Training Academy (2025-02 – 2025-02)

Business Analysis Certificate in Business Analysis – BAC Training Center (IIBA) (2019-12 – 2019-12)

Engineer's Degree in IT in Information Systems – HCM City University Of Technology (2014-11 – 2014-11)