Khoa Giáp Trần

SEO and Ads Content at FREELANCING (2026-01 – Present)

Meta Ads Content Writing: Crafted ads content and creative brief based on order from manager, proposed necessary testing of new angles/formats from digital marketing data
Develop and write SEO&GEO-optimized content based on keyword plans, ensuring alignment with search intent, content structure, and on-page SEO practices
Competitive Analysis: Using Claude Code to create a weekly PDF report spying on competitors marketing action on Meta

Marketing and Operation at DEVBRIX JSC (2026-01 – Present)

Web Design and Management: Created a fully functional, SEO-optimized website using WordPress
Technical SEO: Managed and audited website weekly to fix any technical issues (backlinks, broken links, on-page…)
LinkedIn Content Management: Developed a content planning tool using Claude Code, this tool can streamline the process from idea scraping to content designing.
Salekit Design: Aligned, gathered information to design company profile and service flyers.

Operation & Product Assistant at KINIS.AI (2025-05 – 2025-07)

Feature Development: Collected partner feedback during pilot runs, analyzed insights, and developed feature ideas.
Product Testing & QA: Designed and maintained a testing protocol covering UI, Frontend, and Backend layers to streamline QA workflow, reduced bug cycle time.
Pilot User Research: Gathered user feedback, prioritized issues during pilot deployments at partner clinics to improve product.

Digital Trainee at SOLUTION INTERNATIONAL GROUP (2024-09 – 2025-02)

Social Ads Campaigns Management: Executed paid media campaigns across Facebook and Zalo, managed the deadline of creative assets (content, key visuals, video) and ensured Ads policy compliance;
Data Analysis: Analyzed multi-channel performance data (Facebook, Google, Zalo) using Excel and Looker Studio to identify user behavior patterns and campaign effectiveness;
Ads Optimization: Through insights from performance data across digital platforms (Facebook, Google, Zalo), adjusting content strategy, target group and optimize campaign messaging
Reporting & Digital Planning: Reported monthly data and concluded the changes for content, product direction and budget allocation for the next month;
Market & Trend Analysis: Stayed up-to-date with the latest industry trends, platform updates, reporting the changes and implementing them to practice.

Digital Intern at SOLUTION INTERNATIONAL GROUP (2024-05 – 2024-08)

Platforms' policy compliance: Updated monthly Ads policy, algorithm and QC all digital assets;
SEO campaign management: Supported in social and SEO content writing;
Digital assets production: Designed 3 landing pages and 2 websites and worked with IT team to manage the publications.

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