Marketing & Event Lead at LAVELA SAIGON HOTEL (2024-07 – Present)
- Planned & executed integrated event strategies for SkyOne Rooftop and hotel-wide activations, delivering large-scale events (200–1,000 attendees) including Countdown, Valentine's, Christmas, Tet, and Spa Grand Opening.
- Led flagship Countdown campaigns, achieving sold-out attendance (600+ guests, 300+ tickets sold) and 3x revenue growth compared to regular operations.
- Developed monthly marketing concepts & entertainment line-ups, combining live performances (DJs, singers, dancers, instrumentalists) with targeted promotions to increase footfall and F&B revenue.
- Led end-to-end development of Dinner Incredible – 100 Flavors, partnering with 13 Michelin-starred chefs worldwide, shaping concept & experience, overseeing production, and driving sponsorship strategy & brand integration.
- Led and coordinated cross-functional teams and external partners to execute key marketing campaigns and large-scale events, including Dinner Incredible – 100 Flavors (featuring 13 Michelin-starred chefs globally), defining concepts, overseeing production, and optimizing sponsorship strategy and brand integration.
- Collaborated with national & international programs (e.g., beauty pageants, tourism fairs) to execute PR activations, press conferences, and branded events, enhancing brand positioning and media visibility.
- Managed high-level partnerships with programs such as Miss Grand Vietnam and ITE HCMC, ensuring seamless coordination between organizers, talents, and internal teams.
- Curated cultural and experiential activations (Tea Ceremony, Tet Market, live lobby performances), enriching guest experience and reinforcing the hotel's lifestyle positioning.
- Led cross-functional marketing execution, working closely with Digital, PR, Design, and Operations teams to deliver cohesive campaigns across online and offline channels.
- Oversaw end-to-end project management, including budgeting, vendor sourcing, contract negotiation, artist booking, and timeline control to ensure quality and cost efficiency.
- Produced creative marketing assets, including content direction, design briefs, and campaign messaging aligned with brand identity.
- Executed engagement-driven campaigns, including social media mini-games and promotions, to increase customer retention and repeat visits.
Freelance Event Team Member at ANTERNATION JOINT STOCK COMPANY (2024-04 – 2024-07)
- Sourced and managed vendor relationships for event equipment and logistics.
- Budget planning, contract drafting, and cost-effective execution.
- Coordinated cross-functional teams to ensure timely, high-quality deliverables.
- Analyzed attendee data and feedback to improve future events.
Administrative Secretary at QUANG NGUYEN TRADING & SERVICE CO., LTD (2023-12 – 2024-03)
- Receive information, submit purchasing policies, sign service contracts. Be the focal point for receiving and checking contracts, coordinate with relevant departments to complete contracts before submitting for approval.
- Operate hotline, receive requests and complaints from residents/contractors. Support, advise, resolve, and guide residents/contractors to comply with building regulations.
- Make monthly fee reminders and collection notices, daily revenue and expenditure reports.
- Perform clerical work and other tasks as required by the Management level.
- Supervised warehouse staff in arranging goods, conducting inventory checks, and reporting stock conditions to management.
Freelance Event Team Member at ANTERNATION JOINT STOCK COMPANY (2023-12 – 2023-12)
- Anticipated potential problems and developed contingency plans for unexpected situations.
- Prepared and executed detailed checklists; inspected backstage areas, equipment, and ensured event scripts were properly reviewed.
- Managed and coordinated on-site collaborators to ensure smooth event operations and minimize risks during execution.
Sales & Marketing Intern at KY HOA HOTEL – CENTRAL PALACE (2023-03 – 2023-07)
- Introduced hotel services and promotional programs to potential clients sourced from the hotel's internal database.
- Sent service information via email for customer reference and responded promptly to inquiries. Finalized contracts with clients agreeing to use the hotel's services.
- Monitored the implementation of contracts and ensured service quality to deliver optimal value to clients. Coordinated with relevant departments to resolve any arising issues promptly.
- Designed marketing materials such as posters and standees for festive occasions at the hotel. Contributed creative ideas and content for media campaigns, including the development of the hotel's TikTok channel.
- Collaborated with the marketing team to develop short- and long-term marketing plans (e.g. promotions, gift programs, PR activities) aligned with the hotel's business strategy.
- Regularly tracked customer feedback regarding service quality through OTA platforms and worked with relevant departments to implement appropriate adjustments.
Content Team Intern at Talkshow: Numerology & Life Paths (2022-07 – 2022-07)
- Proposed concepts for a university project talk show.
- Built show content, timelines, and collaborated with KOLs.
- Created a detailed proposal and presented to university board (graded 9/10).
- Managed guest and audience logistics.
- Operated check-in and tea break areas; assisted in stage operations.
Media & Logistics Team at Workshop: From Shy to Shine (2022-06 – 2022-07)
- Proposed and developed workshop ideas.
- Created content and communication materials for Facebook.
- Assisted in stage management and event operations.
Barista Intern at PARKROYAL Hotel (2022-07 – 2022-09)
- Ensured quality control of ingredients and bar equipment.
- Maintained hygiene and prepared beverages per customer orders.
Logistics Team Leader at Tour Project LỬA 5 (2022-06 – 2022-10)
- Transported and stored goods and equipment to various locations along with tour activities.
- Planned and developed ideas for the Gala Night performances.
- Came up with ideas for fundraising booths at Hoa Sen University and Nguyen Thi Minh Khai High School to sell products and raise funds for the charity program.
- Took responsibility for managing the logistics team, completing assigned tasks, and reporting on progress.
- Planned and organized the tour, combining travel experiences with a charity program for underprivileged children in mountainous areas.
- The tour was successful with ticket sales exceeding the target by 20% (60 tickets sold/target was 50), and was highly evaluated by the board of Hoa Sen University.
- Successfully secured sponsorships for blankets, pillows, and school supplies for the children.
- Customers rated the tour 4 out of 5.
