Le Phong

Communications Planning & Management: Strengthened reputation and stakeholders' trust through strategic communications planning, key messaging, and channel picking aligned with business goals. Led communications for AgriS Agro Day 2025, engaging 500+ high-level representatives; generated 356 media coverages across APAC, 7 TV news segments.

Content Creation: Produced PR content, social posts, scripts ghostwriting speeches, byline interviews, thought leadership,... to be published on various channels: social media, website, digital news, earned channels. Garnering coverages on Bloomberg, Fortune, and Tatler Asia.

Awards & Recognition: Developed award evaluation criteria and propose award focus across agriculture, technology, ESG, sustainability, and business performance, securing 23 domestic and international awards.

Public Relations Specialist at Thanh Thanh Cong - Bien Hoa Joint Stock Company (AgriS) (2025-05 – Present)

• Communications Planning & Management: Strengthened reputation and stakeholders' trust through strategic communications planning, key messaging, and channel picking aligned with business goals. Led communications for AgriS Agro Day 2025, engaging 500+ high-level representatives; generated 356 media coverages across APAC, 7 TV news segments.
• Content Creation: Produced PR content, social posts, scripts ghostwriting speeches, byline interviews, thought leadership,... to be published on various channels: social media, website, digital news, earned channels. Garnering coverages on Bloomberg, Fortune, and Tatler Asia.
• Awards & Recognition: Developed award evaluation criteria and propose award focus across agriculture, technology, ESG, sustainability, and business performance, securing 23 domestic and international awards.
• Reputation Monitoring: Monitoring news and media discussion on AgriS, identified potential reputation risks, supported crisis response, and contacted media for content adjustments.
• Media Relations: Served as the media liaison, managed media partnerships and contracts, and strengthened relationships through media engagement, including gifting programs (Tet, 21/6).
• Team Development: Mentored two interns, improving content quality and team performance.

Communications Specialist at AVSE Global - Association of Vietnamese Scientists and Experts (2023-03 – Present)

• PR Content Planning & Execution: Research & define PR content angles, produce PR materials including press release, expert interview. Coordinate with journalists to prepare interviews for leaderships to be featured on VTV4 (Daily news), Dantri ("Đứng trên vai người khổng lồ" column), Vietsuccess (Proud Vietnam).
• Media Outreach: Be the main contact points & act as moderator between journalists & experts for thought leadership/interview opportunities. Support 4 events under the themes of economy, energy & sustainability, networking & investment, acquiring 101 media coverages/tv news & 3 expert interviews.
• Knowledge Management: Translated complex topics (econometrics, semiconductors, finance, AI, automation) into accessible content for public understanding.
• Media relations: Liaised directly with journalists and subject-matter experts, strengthening thought leadership visibility. Built and maintained a media database of 270+ top-tier outlets to enhance outreach effectiveness.

Executive, Strategic Communications at ERA Communications (Now Ruder Finn ERA) (2023-11 – 2025-01)

• Communications Planning: Researched markets, audience, context, identify communication directions and tactics for retainer & project-based clients. Develop communication for clients: Yandex Ads, Wyndham, Anchor, Pernod Richard, etc
• Account Management: Be the contact point between ERA & clients, update WIP, coordinate with KOLs and vendors, ensure high performance, report campaign performance.
• Content Planning & Writing: Generated ideas, develop content pillars and allocation on media channels. Produced PR content, localization & proofread communication materials in both English and Vietnamese. Produce ~100 communications materials (press releases, editorials, thought leaderships, interviews, media briefing, social media posts).
• Media Relations: Proposed media outreach strategy, build relationships with reporters, journalists, execute media pitching to reach the effective communication coverages. Monitor and maintain the media contact of 150+ journalists/reporters in tech, mass, business media.
• Social Listening & Reporting: Collect data & produce detailed monthly report, analysis client's social reputation & provide tactical recommendations. Platform used: Digimind.

Communications Officer at Lighthouse Social Enterprise - Non-profit organization in public health (2022-11 – 2023-12)

Achievements: Refresh the whole organization communications activities, building sustainable communications plan and tactical execution. Successfully take lead of communication campaigns to advocate for LGBTIQ+ equality & inclusion.

• Communications Planning: Research overall backgrounds, identify communication direction and creative ideas for project activities (Topic: Public health, LGBT inclusive health projects).
• Stakeholder Engagement & Community Outreach: Work with stakeholders. (1) donors (US CDC, USAID, PEPFAR) - ensure the alignment in narratives and donors' support and (2) Community-based organizations (Hanoi Pride, Ruby, Sunshine An Giang...) - for community outreach efforts.
• Content Planning: Build always-on content & projects-based content plan and channels allocation, produce interview article for director, press release, news announcement.
• Digital Channels Management: Manage and ensure the consistency & quality of content on digital channels (social media, website), maintain always-on content frequency.
• Graphic Design and Video Editing: Design comms materials, case for supports (posters, banners, infographics, etc), edit videos/podcasts (please refer to the portfolio).

Delegation - Media and Communication at The Ship for Southeast Asian and Japanese Youth Programme (SSEAYP) 2022 (2022-09 – 2022-12)

• Research: Research topics-related information: the media trends, the effects of media to regional context, etc. Research and identify cultural points for exchange activities.
• Project Coordination: Coordinate the peer learning sessions. Building sessions structure, content and engaging activities.
• Multicultural Communications: Communicate and interact with youths from Japan and Southeast Asian countries.

Bachelor in Communication and Cultural Diplomacy – Diplomatic Academy of Vietnam (2018 – 2022)