Luong Hien

Dynamic executive with 15+ years of experience from staff to executive management levels in E-commerce Logistics, Express Delivery, Supply Chain, Procurement, Commercial Management, and Industrial Project Management. Proven track record of building and scaling organizations from a startup stage of 10 employees to nationwide operations with several thousand personnel (+500 satt and +3000 laborer) and large-scale nationwide operations. Strong understanding of E-commerce Logistics operations, including First Mile, Last Mile, Linehaul Transportation, COD Management, Warehouse Operations, Customer Service, Service Quality Control, Cost Optimization, and Operational Excellence, including procurement management.

Capable of developing business strategies, organizational structures, governance systems, Standard Operating Procedures (SOPs), KPIs, Audit frameworks, talent development programs, and corporate culture initiatives. Experienced in leading cross-functional teams, building corporate culture, driving strategic business direction, and directly managing nationwide operations in fast-paced and high-pressure environments. Directly involved in developing and implementing logistics solutions for Lazada, TikTok Shop, and Shopee, while also supporting major logistics companies in Vietnam such as BEST Express, GHN, and Ninja Van.

Demonstrated crisis management and problem-solving capabilities, successfully maintaining stable operations and business continuity throughout the COVID-19 pandemic while many competitors faced significant disruptions. In addition to logistics expertise, possess extensive experience in procurement, tendering, contract management, technical-commercial management, contractor management, permitting, construction supervision, installation, commissioning, handover of technological systems, and EPC project execution in the oil & gas, petroleum storage, thermal power, and industrial infrastructure sectors. Enabling the integration of Engineering, Commercial, Operations, Logistics, and Corporate Management functions to enhance business performance and operational effectiveness.

Area Manager & Assistant to COO at Yaly Trading & Service JSC (2019-01 – 2019-06)

Strategic partner company of Lazada (Citilink - Under Lazada)

COO at Yaly Trading & Service JSC (2019-06 – 2025-05)

Chief Operating Officer responsible for executive leadership, business strategy, logistics and supply chain operations, warehouse and hub management, organizational and human resource leadership, operational excellence and cost optimization, procurement and commercial activities, and customer service and compliance.

• Develop business growth strategies; manage business and operational activities.
• Organizational restructuring and operating model transformation; budget, revenue, and cost management.
• Develop franchise systems and company-owned networks; manage partner and customer relationships.
• Operations management and data analysis for First Mile, Last Mile, transportation and delivery networks, COD, customer service based on KPIs and SOPs; management of sorting hubs and warehouses.
• Nationwide network planning and expansion; management of operations during peak seasons.
• Ensure operational continuity and service performance during peak seasons, high-volume surges, and crisis situations to ensure KPIs (Delivery on time, First attempted successful, Inbound, Outbound, pickup, backlog/inventory, delivery on time, CX/Customer satisfaction, Claim, Frauds…); Propose and develop application software features.
• Develop and operate warehouse systems; warehouse processes and layouts; warehouse standards; facility and equipment standards; Inventory management, asset management, procurement planning, and maintenance planning.
• Ensure operational safety and regulatory compliance; improve operational productivity.
• Workforce planning; recruitment and development of management teams; establishment of personnel standards.
• Staff training and capability development; operational training programs/Plan, fire prevention and firefighting training; Develop performance evaluation systems; build and spearhead Culture.
• Develop and standardize working processes and make timely adjustments; establish KPIs & performance evaluation systems; Control and optimize operating costs; improve productivity and quality.
• Vendor management; CAPEX/OPEX control; Procurement of equipment, materials, services.
• Customer satisfaction improvement; Complaint escalation; Business continuity planning; Fire safety compliance.

COO at Yaly Trading & Service JSC / Bambooship Company (2025-05 – 2026-04)

Post-merger with Bambooship Company

Procurement/Commercial & Contract Management Team Leader at Petro Vietnam Technical Services Corporation – Long Phu 1 Power Plant Project Management Board (2015-01 – 2019-12)

PTSC IS EPC contractor for Long Phu 1 Power Plant Project

• Procurement (equipment, materials, logistics, general service on site...), Managed Contractor (Construction & Installation), bidding for a 1,000m jetty system for the Song Hau 1 Thermal Power Plant and Long Phu 1 Thermal Power Plant.
• Sourced suppliers/Contractors, coordinated with design/construction teams for inspections at manufacturer/On-Site/Clarified technical specifications; Applied to get Permits from Authorities for equipment & machine & material & project (Certificate of Verification, Marine Aids to Navigation, Fire Safety…), supervised & followed installation & construction progress, Evaluated & chose Logistics Contractor & Managed the import team.
• Collaborate with cross-functional teams to forecast material, equipment, and spare parts requirements based on production plans and actual project progress, while managing inbound and outbound inventory, warehouse operations, and material storage to ensure uninterrupted production and construction activities, optimize inventory levels, and minimize inventory-related financial costs.
• Tracked costs, profits, cash flow, and payment procedures, Implement insurance claims process, carry out procedures related to the types of Bonds for project components.

Commercial & Contract Management Manager at Petro Vietnam Technical Services Corporation (2015-01 – 2019-12)

Design, Procurement & Construction 1000m jetty system for Song Hau 1 Power Plant (PTSC IS contractor, LILAMA IS EPC Contractor)

Sales Specialist / Head of Procurement & Commissioning at PETECHIM JSC/PVOIL (2011-01 – 2015-12)

Managed client relationships and consulted on procurement needs for EPC projects at various sites including Quang Ngai, Chan May-Hue, Lien Chieu-Da Nang Fuel Depots.

• Managed client relationships and consulted on procurement needs and representative of the Company for EPC projects at Site (Quang Ngai, Chan May-Hue, Lien Chieu-Da Nang Fuel Depots, etc.): Supplied all equipment & technology system
• Led bidding activities, contract negotiations, equipment procurement follows specifications or equivalent specifications/ Clarified specifications with all Parties to meet technical requirement and minimize cost, carry out procedures related to the types of Bonds, investigated equipment at manufacturer and worked with freight forwarder/import management
• Supervised installation & construction progress, testing, collaborated with authorities on fire safety and inspections to get other Permit Certificates/ Certificate of Verification, Commissioning and Handover
• Track costs, profits, and cash flow, and handle payment procedures for each item as well as the overall project; manage L/C payment documentation; check import tax codes; coordinate import documentation; implement and monitor various guarantee certificates; and carry out claims and compensation requests.
• Represents the company in handling work, signing documents with the investor, contractors, and relevant authorities, and resolving issues arising at the construction site or related to the project

Sales Executive (In charge of Vietsovpetro account) at PTSC Offshore Trading & Service (PTS) (2008-01 – 2011-12)

Established and managed relationships with Vietsovpetro for procurement and logistics services

• Established and managed relationships with Vietsovpetro: Identified customer needs and developed bidding criteria/proposals
• Supplier sourcing, Procurement, Followed Contract, collaborated & followed with logistics partner for transportation & import
• Visa Permit for foreigner expert

Electrical & mechanical Engineering and other Certificates