My Lâm Thảo

Short-term: Use data analysis to support business decisions, create reports and build dashboards for performance tracking. Long-term: Become a Data Analyst specializing in demand forecasting and operational optimization to drive strategic decisions.

CRM Data Executive - Mam Xanh Trading Services Joint Stock Company

(2025-11 - 2026-04)

• Analyzed and audited customer data from the KiotViet CRM system across 24 branches, ensuring data accuracy and consistency.
• Performed data cleaning and standardization to improve the quality and usability of customer databases.
• Built customer segmentation lists (At-Risk, Follow-up, Upsell, Retention) to support targeted campaigns for the Customer Service team.
• Developed and maintained Power BI operational dashboards to monitor branch performance and customer engagement metrics.
• Generated and managed monthly operational scorecards for branches to support performance evaluation and management decisions.
• Collaborated with internal teams to understand spa service workflows for maternity and postpartum care, ensuring accurate business data interpretation.

Data Analyst Intern - Jemmia Diamond Company

(2025-04 - 2025-09)

• Collected, cleaned and standardized data for over 2,000+ products across multiple store branches, ensuring data accuracy and consistency for inventory management.
• Analyzed inventory and sales data to support Product Supply and Sales teams in demand forecasting and stock optimization.
• Developed automated dashboards and periodic reports using Power BI and Excel to monitor business performance across all branches.
• Collaborated with IT team to integrate and synchronize data from different sources, improving data accessibility and reporting efficiency.
• Built automation tools (using SQL & Excel) to streamline data processing workflows, reducing reporting time by 50%.

Bachelor - Quantitative finance - University of Finance - Marketing (2022-01 - 2026-01)