Hưng Vũ

Digital marketing and sales professional with 5+ years of experience in luxury real estate, combining performance marketing, CRM data management and consultative selling. Experienced in building content-led campaigns across Facebook, Zalo and Google; analysing audience signals across the customer journey; and translating lead behaviour into practical follow-up actions. Brings a strong customer-insight perspective from high-value property sales, with hands-on experience in affluent audience profiles, long consideration cycles, trust-building and conversion.

Head of Sales at Cenland (2025-10 – Present)

• Manage and coach a 7-person sales team; set activity priorities and support conversion from lead to consultation.
• Connect campaign signals, customer objections and sales feedback to improve audience follow-up and content angles.

Sales Executive / Digital Marketing & CRM at Cenland (2024-04 – 2025-10)

• Managed and optimized Meta campaigns for premium property projects, with budgets up to VND 500M per month.
• Segmented audiences by interaction, enquiry and purchase journey across project fanpages; achieved approximately 1.5% conversion on luxury property campaigns.
• Created ad concepts, content pillars and sales scripts for projects including Ciputra Tay Ho, Thanh Xuan Valley, Masterise and Vinhomes.

Site Development & Communications Executive at Hoa Land (2023-04 – 2024-03)

• Supported site development, local communication activities and campaign coordination for property business objectives.
• Researched customer needs and market context to inform communication messages and on-ground outreach.

Real Estate Sales Executive at Cenland (2021-07 – 2023-03)

• Consulted high-value buyers and closed the largest recorded transaction at VND 84B for a Kita Ciputra villa.
• Built practical understanding of affluent customer insight, objections, consideration cycles and decision triggers.

Master of Applied Economic Law in Economic Law – Foreign Trade University

Bachelor of International Business Administration in International Business Administration – Foreign Trade University