Nam Thinh Phạm

Brand-focused communications professional with 10 years of experience building and elevating brand positioning, identity, and equity across the banking, finance, and technology sectors. Proven track record leading integrated brand strategies, cross-functional teams, and strategic partnerships that translate brand vision into measurable business outcomes. Recipient of the Golden Pen Award and Morning Star Award for excellence in storytelling and brand communication.

Brand and Communication Manager at Khai Minh JSC – IMC Agency for Banks (2025-01 – Present)

• Lead the development and execution of long-term, integrated brand communications strategies aligned with IMC frameworks for banking clients.
• Develop brand sponsorship packages for clients, aligned with business and brand objectives.
• Elevate brand positioning to strengthen visibility, reinforce reputation, and translate brand equity into measurable business outcomes.
• Build and directly mentor a cross-functional team of 15 members spanning content, media, account, digital and design.
• Manage event and communications budget of approximately 40 billion VND ensuring cost efficiency and ROI throughtout a year
• Cultivate strategic media and partner ecosystems to secure sustained, high-quality press and brand exposure.

Marcom Team Leader at VNPAY (2023-01 – 2025-01)

• Shaped product and brand messaging across marketing touchpoints to ensure a consistent brand voice and identity.
• Developed and executed integrated marketing communication strategies aligned with business goals.
• Planned and executed corporate events and product launches
• Managed IMC budget of approximately 10 billion VND ensuring cost efficiency.
• Managed press releases, media interviews, and corporate announcements.
• Oversaw social media, website content, email marketing, and digital campaigns.
• Monitored SEO, SEM, and paid media performance to optimize reach.

Senior PR and MKT Executive at TC Services Vietnam (a subsidiary of Malaysian big corp - Tan Chong Group) (2020-01 – 2023-01)

• Owned brand positioning and content development for information transmission; managed overall content planning.
• Developed engaging content plans for thought leadership, storytelling, and audience engagement.
• Managed press relations; developed and executed the PR plan and associated budget.
• Tracked and optimized digital campaigns (SEO, Facebook Ads, re-marketing), increasing reach/engagement.

Reporter/ Columnist at Phap luat Xa hoi Press (2020-01 – 2023-01)

• Owned brand positioning and content development for information transmission; managed overall content planning.
• Developed engaging content plans for thought leadership, storytelling, and audience engagement.
• Managed press relations; developed and executed the PR plan and associated budget.
• Tracked and optimized digital campaigns (SEO, Facebook Ads, re-marketing), increasing reach/engagement.

Banking and Finance – Banking Academy (2012-01 – 2016-01)

Cinema Screenplay Writing – TPD Centre of the Development of Movie Talents (2023-01 – 2023-01)