Nguyên Phan

I am a results-oriented individual with a strong understanding of traditional and digital marketing and looking for a challenging, fast-paced environment to utilize my knowledge plus experience and develop a value for the business organization

Head of Marketing at HMK Eyewear (2023-06 – Present)

• Successfully crafted comprehensive marketing strategies for Digital, Advertising, Communications, and Creative teams, resulting in a 50% increase in website traffic, 25% increase in online sales, 20% increase in sales overall, and 15% increase in customer retention.
• Established clear goals, monitored performance metrics, and provided insightful reports, enabling data-driven marketing decisions across all departments.
• Led and managed a team of 20+ marketing professionals, fostering a collaborative and results-oriented environment.
• Developed strong and consistent brand messaging for HMK Eyewear, ensuring a unified voice across all touchpoints, including events, email campaigns, web pages, and promotional materials.
• Conducted market research and analyzed consumer behavior to define key customer personas, informing brand positioning and pricing strategies.
• Contributed significantly to the expansion from 21 stores to 31 stores in one year through strategic marketing initiatives.
• Monitored competitive activities, including acquisitions, pricing changes, and product launches, proactively adjusting marketing plans to maintain a competitive edge.
• Streamlined marketing operations to support the rapid growth of retail locations, ensuring efficient campaign execution and brand consistency across all stores.
• Developed and implemented marketing initiatives specifically targeted towards driving foot traffic and in-store sales, contributing to the successful opening and promotion of 10 new stores within a year.
• Successfully transitioned from talent acquisition to talent management, focusing on developing and retaining top talent within the Marketing department.
• Implemented effective performance management processes and provided ongoing coaching and mentorship to team members, fostering professional growth and career development.
• Effectively prepared and managed monthly, quarterly, and annual budgets for the Marketing department, maximizing resources and achieving cost-effectiveness.
• Negotiated favorable rates with vendors and agencies, leading to a 10% reduction in advertising costs.
• Fostered strong collaboration between Marketing and Sales teams, resulting in a 25% increase in customer satisfaction through targeted training programs.
• Participated actively in company-wide strategic planning, ensuring marketing initiatives were aligned with overall business objectives.

Brand & Marketing Manager at GMAX Premium Energy Drink (Lifestyle) and Milensea Cosmetic (2020-04 – 2023-06)

• Developed and executed a strategic business plan that included identifying new market opportunities and expanding the company's distribution channels, resulting in a 20% increase in revenue in the first year.
• Created a new line of premium products that was launched successfully, generating $5 million in annual revenue within the first two years of launch.
• Established key partnerships with major retailers and distributors, resulting in a 15% increase in market share and a significant boost in brand recognition.
• Managed a team of 10 employees and provided effective training, support, and guidance to improve their skills and productivity. As a result, team productivity increased by 25% within a year.
• Led cross-functional teams in developing and executing successful marketing campaigns, resulting in an increase in brand awareness by 30% and a 15% increase in sales.
• Implemented a performance management system that aligned employee goals with company objectives, resulting in a 30% increase in employee satisfaction and retention.
• Streamlined operations by identifying and implementing new processes and procedures that reduced costs by 15%, while improving quality and efficiency.
• Developed and implemented an inventory management system that improved accuracy by 20%, resulting in a significant reduction in stockouts and backorders.
• Managed the logistics of product distribution, reducing delivery times by 30% and increasing customer satisfaction by 25%, while also improving cost-effectiveness.
• Increased website traffic by 50% and online sales by 25% through SEO, social media advertising, and email marketing.
• Improved conversion rates by 10% and reduced cost-per-click by 20% with successful PPC campaigns.
• Grew brand awareness by 30% and social media engagement by 15% through influencer marketing.
• Expanded distribution channels by 20% and market share by 10% with targeted trade marketing campaigns.
• Increased product visibility and sales by 15% with effective point-of-sale displays and promotional materials.
• Boosted sales by 20% and customer satisfaction by 25% through training retail partners.
• Achieved a 20% sales increase and 15% customer retention improvement through market research and strategic marketing.
• Launched a successful product campaign with a 25% sales increase through integrated marketing efforts.
• Secured stronger brand presence and reduced advertising costs by 10% via stakeholder relationship management.

Sales & Marketing Manager at Lokaport Joint Stock Company (App Publisher) (2019-02 – 2020-04)

Leader of a Team of 7 people

• Promoting the company's existing brands and introducing new brands to the market through traditional and digital marketing such as event, Google and Facebook Ads
• Researching and developing marketing opportunities and plans, understanding consumer requirements, identifying market trends, and suggesting system improvements to achieve the company's marketing goals.
• Gathering, investigating, and summarising market data and trends for monthly report.
• Implementing new sales plans and advertising

Project Team Lead at RMIT Vietnam (2018-01 – 2019-01)

Leader of a team of 5 people

• Booking facilities, ITs and Property for any given both academic and non-academic events such as Orientation Day and International Festival and prepare logistics as needed
• Co-operate with various related third parties including outside supplier
• Communicate and divide task with volunteers.
• Prepare related payment documents and submit to Admin
• Report the quantity of merchandises before and after event for line managers
• Co-organize Student Life's warehouse

Bachelor of Business Management in Marketing – RMIT Vietnam University (2018-12)