Vu Le

Brand: Kén Skybar

Business Development at TANGROUP (2025-01 – Present)

Brand: Kén Skybar

• Partnership with lifestyle brands and distributors.
• Brand development.
• Event organizers and concept development.
• M&A development & consultant.

Market Development Department at ROHTO MENTOLATUM VIETNAM (2024-01 – 2026-12)

Brand: Marketing Manager - Yakuzen Restaurant

• Marketing development on site and social channels.
• In charge of revenue increasing.
• Partnership to others Rohto's brands.
• Event host and Organization.

Head Of Marketing at D1 CONCEPTS (2022-04 – 2024-09)

Brand: SAN FU LOU - SORAE - DI MAI - CAFEDA - KATINAT

• Digital: Interaction and engagement all Fanpages are 10-18% incremental.
• Host and Organize Moonfest Campaign
• Partnership and proactively contribute to business developement.

Head Of Marketing at GREEN HORIZON (2020-01 – 2022-02)

Brand: VILLA LE VOILLE, NAMTHI HOUSEI, NAMTHI LANGUAGE, NAMTHI TRAVEL.

• Renovate Villa Le Voile and develop its business and communication models.
• Manage communications for the ecosystem.

Head Of Marketing at YEN SUSHI&SAKE PUB (2019-01 – 2020-02)

Brand: Yen Sushi and Sake Pub, Yen Premium, Shamoji Robata Yaki, Mylife Coffee

• NSO for Yen Xuan Thuy & Yen Hai Ba Trung
• Sale & marketing promotion contribution 20% incremental
• CRM and marketing strategies to meet target

Marketing Manager at CAFFE BENE VN (2014-02 – 2017-07)

Brand: Caffe Bene Vietnam

• Franchising: Mac Dinh Chi, Lim Tower 2, Vivo City
• Target new brand to premium segmentation with hi end quality from Korea
• Successfully viral brand awareness by organizing Lee Jong Suk to Vietnam 50%fanpage growth

Account Manager at MCCANN COMMONWEALTH (2012-11 – 2014-01)

Brand: Chevrolet

• Successfully launch Coltorado
• Coordinate with regional team to filter, collect market information
• Preference and differentiated equity of client's business portfolio
• Brand communication development
• Marketing and brand material production

Account Supervisor at DENTSU ALPHA (2010-07 – 2012-10)

• Honda 12 Ca Tinh Reality show from planing to production and media.
• Honda Safety Event.
• TH True Milk Corporate Video and Brand identity.
• Mami Poko TVC.
• SONY Cybershot activation.

Account Executive at JWT VIETNAM (2006-07 – 2010-04)

• Sunsilk Life Can't Wait campaign.
• Aquafina market penetration.
• Pepsi NCB: Body Soya, Sting, Twister
• Pepsi Tet Campaign, new packaging

Bachelor of Commerce – RMIT VIETNAM (2003-01 – 2006-12)