Phuc Pham Hong

Mobile game professional with 12 years of experience in game development, product management, publishing, and live operations. Currently operating multiple mobile games across Google Play and Amazon Appstore, with hands-on responsibility for product strategy, game design, monetization, analytics, and product performance. Experienced in optimizing player retention, engagement, and revenue through data-driven product decisions.

Strong understanding of free-to-play game economics, player behavior, and live game operations from both development and business perspectives. Passionate about building sustainable game products that create long-term value for both players and businesses.

Founder & Game Producer at CraDiff Studio (2014-06 – Present)

• Founded and operated an independent mobile game studio focused on casual and puzzle games
• Led the complete product lifecycle from concept, development, publishing, live operations, and product improvement
• Defined product features, prioritized development efforts, and managed releases across multiple game titles
• Analyzed player behavior, retention, engagement, and monetization metrics to guide product decisions
• Designed and optimized progression systems, rewards, advertisements, and in-app purchases
• Improved product performance through player feedback, data analysis, and continuous iteration
• Managed publishing, store operations, platform compliance, and maintenance across multiple app stores

Digital Business Operator at Self-Employed (2012-04 – 2014-05)

• Built and operated online digital products focused on user acquisition and business performance
• Applied analytics and performance measurement to optimize product growth and revenue generation

Vietnam Country Manager & Project Manager at SlopeTracker Vietnam (2010-06 – 2012-03)

• Co-founded and managed the Vietnam office in partnership with Norwegian investors, overseeing local operations and project delivery
• Led a multidisciplinary team of 10 members including engineers and project staff
• Coordinated project execution, team delivery, client communication, and operational planning
• Managed project schedules, resource allocation, and delivery quality for international outsourcing projects
• Ensured successful delivery across multiple web-based products and platforms

Web Developer at My Web Creations (2009-11 – 2010-05)

• Developed web applications for international outsourcing projects
• Worked on social networking, blogging, and e-commerce platforms

Web Developer at VNSolution (2009-02 – 2009-10)

• Contributed to web application and CMS development
• Participated in framework and platform development projects

Bachelor of Engineering (BEng) in Computer Engineering – Ho Chi Minh City University of Technology (HCMUT) (2005 – 2010)