Phụng Lợi

With experience in managing daily operations, cross-functional collaboration, OKR/KPI tracking, and structured reporting within e-commerce, F&B, and service environments. Skilled in operational checklist management, customer support, multi-stakeholder request handling, and ensuring timely execution in fast-paced settings. Detail-oriented, systematic, and customer-experience focused.

PMO – Platform Setup/Operations Executive at Arobid Technology JSC (2025-07 – Present)

• Coordinated daily operational activities of the Operations team and monitored implementation progress
• Managed operational checklists, action trackers, and updated data using Google Sheets and Larksuite
• Supported customer data management; provided consultation and created accounts following standardized platform procedures
• Received and handled operational requests from the BOD and internal departments, ensuring timely response and follow-up
• Collaborated with Product, Marketing, Tech, and Business teams to implement online events (Tradexpo) and platform activities
• Assisted the Manager in preparing periodic operational reports and KPI reports for the Executive Board
• Identified operational risks and resolved issues to maintain overall project timelines
• Developed and standardized internal SOPs to optimize workflows
• Supported on-site coordination for product launch events and external activities

Marketing Intern at The Coffee Bean & Tea Leaf Vietnam – VTI Co. (2024-12 – 2025-03)

• Supported campaign execution and monitored in-store implementation timelines
• Coordinated internally to prepare POSM materials and ensure timely deployment
• Consolidated performance data and prepared weekly/monthly reports
• Developed content for the Facebook platform
• Responded to customer reviews on Google Review and Facebook
• Monitored and reported weekly CSAT results

Marketing Intern at Cuu Long Thanh Trading & Services JSC (2024-06 – 2024-09)

• Provided customer consultation and handled inquiries via multi-channel platforms and at offline events
• Collected and analyzed market and customer data across FMCG sectors (dairy, cosmetics, food, etc.)
• Ensured product data accuracy and consistency
• Monitored campaign execution progress and supported internal communications

Senior Staff Leader (Part-time) at CGV Cinema – Hung Vuong Plaza (2021-04 – 2023-09)

• Managed daily shift operations and ensured compliance with company service policies
• Directly handled customer inquiries and complaints during shifts
• Coordinated team members to ensure smooth operations during peak hours
• Prepared end-of-shift reports and monitored service performance metrics
• Supported onboarding and standardized shift workflows for new staff
• Conducted inventory checks and forecasted product quantities to maintain stable operations

Bachelor in Sociology – TON DUC THANG UNIVERSITY (2020 – 2024)