Bá Thành Đặng

Experience: 8+ years in BI and data analytics across retail, ecom fashion, education technology.

Current scope: BI Team Leader with hands-on responsibility for KPI frameworks, management dashboards, reporting automation, and business performance analysis.

Technical strengths: Strong SQL and data modeling skills, with practical experience in BigQuery, Python, Looker Studio, Power BI, planning, budgeting, and ad-hoc analysis.

BI Team Leader at Giá Kho Group (2025-08 – Present)

• Performance & KPI — Own BI reporting and KPI frameworks for management and business teams, including key metric definitions and reporting logic.
• BI & Automation — Build BigQuery data models, Looker Studio dashboards, and automated reporting flows, reducing manual executive reporting effort by approximately 80%.
• Business Analysis — Work with business leaders to review performance, investigate KPI changes, and provide analysis for management decisions.
• AI & Productivity — Apply AI tools to speed up data querying, recurring analysis, and reporting tasks for the analytics team.

Data Project Lead at OWEN Fashion (Phu Thai Group) (2022-02 – 2025-08)

• BI & Data Platform — Built and managed the company data warehouse, reporting, and dashboard.
• Business Analysis — Prepared recurring management reports and ad-hoc analysis for commercial and operational teams.
• Process Improvement — Led data and digital transformation projects across departments to improve productivity and customer service.
• Business Impact — Supported the company-wide data transformation; in the first year after BI deployed, revenue reached approximately 120% of the prior level.

Senior Data Analyst at Kien Guru (2020-05 – 2022-01)

• BI & Data Systems — Managed reports and BI dashboards, and worked with the Indonesia HQ data engineering team on data systems for Vietnam.
• KPI & Planning — Prepared business analysis and supported monthly and quarterly KPI plans, business plans, and budgets.
• Sales & Marketing — Analyzed Sales and Marketing performance and built dashboards for management, sales capacity, and call-center operations.
• Business Impact — Supported performance analysis during a rapid growth period, when monthly revenue reached roughly 5x the prior-year level.

Junior Data / Reporting at Shiseido Cosmetics Vietnam (2018-10 – 2020-05)

• ERP & Reporting — Operate the ERP system, supported rollout to provincial subsidiaries, and delivered recurring reports and Excel dashboards.
• Operational Analytics — Extracted, cleaned, analyzed, and visualized operational data for business teams.
• Sales & Marketing Planning — Supported cost and revenue planning using actual performance data and prepared reports for business development activities.

Bachelor in Management Information Systems (MIS) – Industrial University of Ho Chi Minh City (2018-08)