Thanh, Lý Thái (Bianca)

Business Development and Digital Commerce specialist with 3+ years of experience across digital advertising, e-commerce, media, and platform operations. Experienced in managing a portfolio of 200+ clients, handling campaign execution, content optimization, performance monitoring, stakeholder coordination, and cross-functional problem solving across Meta, TikTok, and e-commerce platforms.

Account Management Specialist (Meta) at TDCX (Bangkok Site) (2025-07 – 2026-07)

TDCX is a global customer experience (CX) partner

• Managed a portfolio of 200+ SMB clinents, building ongoing client relationships and providing business to optimize advertising performance on Meta's platform
• Conducted 1:1 client consultations and campaign reviews, analyzed campaign setup, performance, and market trends to identify performance gaps and recommend adjustments to targeting, budget, content, and campaign strategy
• Provided data and market-informed recommendations to help advertisers improve campaign performance and adapt their advertising strategies to changing market trends and audience behavior
• Collaborated cross-functionally with Product, Operations, and Support teams to escalate and resolve technical, policy, and account-related issues, ensuring timely communication and client outcomes

Business Development Executive - Media at MIXUS (VNG) (2023-06 – 2025-06)

MIXUS is a music distributor empowered by VNG Group

• Coordinated 30+ digital content and music promotion & distribution projects across TikTok, Meta, Spotify, Apple Music, and other platforms, managing timelines, requirements, deliverables, and issue resolution
• Managed day-to-day communication with artists, agencies, media platforms, and internal and external stakeholders, ensuring alignment across project requirements and execution and multimedia promotions
• Led the planning and performance tracking of creative campaigns to optimize effectiveness
• Conducted market and performance analysis to onboarding new Artists, identify audience trends and opportunities for improving campaign and content outcomes
• Produce high-quality promotional assets (short-form videos, advertisements) using tools such as Canva, CapCut, etc

Key Account Management Intern (FMCG) at Lazada Vietnam (2022-01 – 2022-06)

Lazada is Southeast Asia's eCommerce platform.

• Coordinated promotional campaigns, homepage content, and seller communications to support sales targets and business growth
• Supported livestream and Mega-sale projects through planning, stakeholder coordination, live operations, and post-event performance reporting
• Contributed to +15% seller-level uplift and 100% GMV achievement during Mega-sale campaigns

Creator Management & Content Creation at Freelancer (2022-11 – 2026-01)

Creator: Châu Bí Ngô | FnB channels: @mabamientay67 | Music channel: @tui.minh.nghe.nhac

• Managed end-to-end content planning and creator coordination for short-form video and livestream projects across entertainment and F&B
• Coordinated with brands, and affiliate partners on content strategy, publishing schedules, and partnership execution
• Managed TikTok channels through content optimization, performance monitoring, and continuous testing based on audience behavior and engagement patterns
• Generated 1M+ views and 15K+ followers across managed channels

International Business Administration – Foreign Trade University HCMC (2018 – 2022)