Thuy Doan

Learning & Culture Development professional with 11+ years of experience designing and scaling L&D and sales capability systems across FinTech, Proptech, Real Estate, Retail, B2B E-commerce and Training/E-commerce. I specialise in building learning & culture ecosystems that translate vision, core values and leadership expectations into competencies, learning journeys and everyday behaviours. I have led large-scale capability build-ups for organisations of up to 10,000+ employees, with a strong focus on sales capability, leadership development and action-driven culture.

Consistently achieving 92–95% of KPIs and repeatedly recognised as a top performer, I combine systems thinking, behavioural insight and business understanding to ensure learning creates real, measurable impact on performance and growth.

Learning & Culture Transformation Expert at NovaGroup – Training Center (TRD) (2025-08 – Present)

• Lead enterprise-wide Learning & Culture strategy, embedding vision, core values and 'Novator' DNA into leadership and talent development.
• Translate business strategy into Group competency architecture, learning journeys and behavioural standards across key job families.
• Own end-to-end governance of Group training operations, ensuring alignment, quality and scalability.
• Build institutional learning capability through standardized toolkits, internal trainer excellence and quality assurance frameworks.
• Drive Learning Digital Transformation, including SOP digitization and LMS/LXP operationalization, converting operational knowledge into scalable digital learning assets.
• Apply AI to accelerate SOP digitization, content design and production, with impact measurement via Kirkpatrick, dashboards and IDP governance.

Chief Executive Officer at E-Dream (2024-04 – 2025-08)

• Lead a niche training & consulting business focused on SME digital transformation, e-commerce and AI.
• Develop and refine a training product portfolio (Sales Livestream Skills, Exquisite Sellers Series, CEO Digital Transformation & AI) for business owners and leaders.
• Own P&L, budgeting and commercial strategy, achieving up to 3.6B VND/month with a stable average of 750M–1.5B VND/month in revenue.
• Build and coach a high-performing core team and trainer/partner network; represent E-Dream at conferences, events and business communities to grow brand and partnerships.

Sales Training & Development Lead at Home Credit (2021-04 – 2023-09)

• Led people development for the nationwide sales network (from frontline to junior/senior management), including new-hire orientation and end-to-end onboarding.
• Managed internal and external training portfolios (TNA, design, delivery, evaluation, budget) and partnered with business leaders on organisation restructuring and channel development.
• Drove talent management initiatives: succession planning frameworks, HiPo identification and intern/fresher development programs as part of employer branding and talent pipeline.
• Led core L&D projects: built role-based learning roadmaps, training processes, training teams and internal trainer capability; implemented e-learning and managed learning content, data and reporting.
• Promoted a learning culture through TED/Pep-talk formats, mentoring & coaching schemes, book-based learning, games, group activities and challenge-based learning with continuous feedback.
• KPI & Results: Achieved 93–95% of training and capability KPIs; recognised as Best DNA Stars 2022.

Head Of Sales Training at Propzy (2019-05 – 2021-04)

• Built the Sales Training function from scratch in a fast-growing PropTech startup, working closely with Sales and HR leadership.
• Designed and deployed end-to-end training for real-estate sales & consulting skills, onboarding and productivity ramp-up for frontline sales teams and team leaders.
• Developed learning paths, processes and internal trainer capability, ensuring consistent delivery and standards across teams and locations.
• KPI & Results: Achieved 92–94% of training and capability KPIs; supported organisational capability during a $25M funding round and was recognised as Best Employee 2020.

Sales Capability Development Manager at OMD (B2B Ecommerce) (2023-09 – 2024-08)

• Partnered with Head of Sales Training, HRBP and TA to define the sales capability roadmap, core competencies and hiring profiles for all field sales roles.
• Built the training & capability development system for salesforce and internal trainers (frameworks, learning paths, content standards, evaluation mechanisms).
• Led capability building across four pillars – Training, Field Coaching, Communication, Sales Performance Management – including classroom programs, on-field coaching, sales trainee programs and ongoing hard/soft-skills development.
• Delivered Train-the-Trainer and leveraged regional/global tools; co-owned promotion qualification, KPIs and the Sales Force Ranking & Reward Program, using data and market insights to guide decisions.
• KPI & Results: Achieved 92–93% of capability and performance KPIs; created a standardised, scalable foundation for sales management across regions.

Learning & Development Manager at CT Group (2017-06 – 2019-05)

• Led training needs analysis (job analysis, career paths, manager consultation) and designed strategic curricula aligned with organisational goals and brand values.
• Developed and delivered individual and group training programs, managing content, methods and internal/external trainers to drive tangible performance improvement.
• Built and managed the training infrastructure (processes, budget, technologies and reporting) to monitor participation, skills, productivity and training effectiveness.
• KPI & Results: Achieved 90–93% of L&D KPIs; recognised as the Group's Most Inspiring Warrior in 2019 for outstanding impact on capability and motivation.

Bachelor's degree in Literature and Language – University Of Social Sciences And Humanities (2010 – 2014)