Thy Huỳnh

As an Affiliate Marketing Executive with over 2 years of hands-on experience in the E-commerce sector, I specialize in maximizing partner performance and driving sustainable GMV growth. I possess a strong analytical mindset and proven experience in providing PMO planning support for platform sales campaigns. I am looking to leverage my data-driven strategies, partner development and project coordination to a forward-thinking team to deliver tangible commercial value.

Key Account Management at LAZADA VIETNAM (2024-04 – Present)

• Onboard, manage and optimize Affiliate portfolio of Top Publishers, KOLs, Agency/MCN, leveraging data analysis to uncover insights, propose solutions, resolve issues and drive growth, maintaining 50% partner retention rate per cycle.
• Execute targeted affiliate programs (Incentives, JBP, Ads Programs with Brands), manage exclusive voucher/deal setups on landing pages, and track performance to maximize campaign performance, uplifting GMV +10%.
• Collaborate with Lazlive team to booking KOLs, execute, manage and track high-performing Mega Livestream session.
• Assist in planning budget allocation and tailored voucher schemes for tiered affiliate partners, successfully maintaining targeted CIR under 14%.
• Manage end-to-end voucher spend, distribution, real-time usage rate tracking and social post performance, resulting in 2.1x growth in incremental GMV and driving a 22% increase in voucher usage rate.
• Managed system setup of subsidized deals, banner design and dedicated partner landing pages, which triggered a 10x surge in traffic and views while driving a 1.5x growth in Guided GMV.

Junior Account Executive at WEALLNET CREATIVE AGENCY (2023-11 – 2024-02)

• Make contact with clients to gain project briefs before debriefing to the internal team.
• Participate in the process for new projects as assigned, including understanding client briefs, brainstorming, researching about brand/consumer insights, making the proposals & project quotations and presenting plan to client.
• Seek and contact collaboration with Influencers, partners,... to shoot for internal social media projects.
• Track daily content plan and process of projects on social media platforms.
• Seek and make KOLs/KOCs lists for social booking projects.

Account Intern at PRIME COMMERCE ASIA (2023-06 – 2023-10)

• Participate in research activities and compile information to make proposals.
• Follow up and update day-to-day project progress to ensure service delivery as approved timelines.
• Work with vendors to implement and optimize project operations.

Commercial Business – UNIVERSITY OF ECONOMICS HCM CITY

– LE HONG PHONG HIGH SCHOOL FOR THE GIFTED