Key Account Management at LAZADA VIETNAM (2024-04 – Present)
- Onboard, manage and optimize Affiliate portfolio of Top Publishers, KOLs, Agency/MCN, leveraging data analysis to uncover insights, propose solutions, resolve issues and drive growth, maintaining 50% partner retention rate per cycle.
- Execute targeted affiliate programs (Incentives, JBP, Ads Programs with Brands), manage exclusive voucher/deal setups on landing pages, and track performance to maximize campaign performance, uplifting GMV +10%.
- Collaborate with Lazlive team to booking KOLs, execute, manage and track high-performing Mega Livestream session.
- Assist in planning budget allocation and tailored voucher schemes for tiered affiliate partners, successfully maintaining targeted CIR under 14%.
- Manage end-to-end voucher spend, distribution, real-time usage rate tracking and social post performance, resulting in 2.1x growth in incremental GMV and driving a 22% increase in voucher usage rate.
- Managed system setup of subsidized deals, banner design and dedicated partner landing pages, which triggered a 10x surge in traffic and views while driving a 1.5x growth in Guided GMV.
Junior Account Executive at WEALLNET CREATIVE AGENCY (2023-11 – 2024-02)
- Make contact with clients to gain project briefs before debriefing to the internal team.
- Participate in the process for new projects as assigned, including understanding client briefs, brainstorming, researching about brand/consumer insights, making the proposals & project quotations and presenting plan to client.
- Seek and contact collaboration with Influencers, partners,... to shoot for internal social media projects.
- Track daily content plan and process of projects on social media platforms.
- Seek and make KOLs/KOCs lists for social booking projects.
Account Intern at PRIME COMMERCE ASIA (2023-06 – 2023-10)
- Participate in research activities and compile information to make proposals.
- Follow up and update day-to-day project progress to ensure service delivery as approved timelines.
- Work with vendors to implement and optimize project operations.
